Keys to a Successful Marketing Budget

Keys to a Successful Marketing BudgetMarketing budgets can feel like a chore without a dedicated marketing team crunching the numbers, but every business needs one to succeed. Why?

Because every dollar spent differentiating your business from your competition can earn you five to ten dollars in revenue.

That’s how valuable having a marketing budget is, yet, most businesses find themselves marketing by the seat of their pants because budgeting is a challenge.

What’s The Challenge?

The time and resources required to develop an effective marketing budget are usually scarce, especially for small to mid-sized businesses. The budgeting process is more than just picking a dollar amount, choosing your marketing channels and then creating marketing pieces. It also has to account for research, personnel and tracking.

Before You Begin

It may be your first instinct, but marketing budgets should not begin with how much you are willing to spend. They begin with establishing who your target audience is and researching who can benefit from your product or service the most. Define what they look like, what they do for

Tips For Measuring The Success Of Your Marketing And Promotions Campaign

Success Of Your MarketingOne way you can make sure your current marketing and promotions campaign is effective for your business is to measure its success. Even if you think your current plan or strategy is working greatly for your business, without any hard numbers or proof to support this, you can’t afford to be complacent and close-minded. You need to be open to trying new strategies or techniques to ensure that your marketing and promotions campaign is really helpful for your business.

Measuring the success of your marketing and promotions campaign doesn’t have to be an arduous and complicated task. Here are some useful tips you can follow when measuring the effectiveness or success of your business’ marketing and promotions campaign:

Identify the appropriate, measurable goals you have set for your business.

Businesses have various goals they want to achieve. However, you need to identify the ones that are in line with or are the focus of your marketing and promotions campaign. Examples of these measurable objectives are the increase on your website traffic and if your brand reached

Simple and Powerful Marketing Ideas

Keys to a Successful Marketing BudgetA lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.

Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.

Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.

The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop

3 best Payment processing companies for retail businesses

Although the 21st century has been a great year for eCommerce, retail businesses still hold a significant degree of importance among customers. Take groceries for example. Households still opt to go to the store and physically pick out fruits and veggies. Other businesses such as dry cleaning and car maintenance services have experienced little shake-ups from the advancement of online retailing. However, there is one business trend they can’t avoid: credit cards.

No one carries significant amounts of cash in the wallet anymore. If yours is a brick-and-mortar business where the customer comes to you, you should be able to accept credit cards as a form of payment. A merchant account is the only reasonable way of enabling customers to make card payments. However, there is a growing number of account providers that give the industry a bad name. The internet is filled with client complaints against high fees, shady sales representatives and poor after-contract customer service.

Nonetheless, good merchant account companies exist, some of which come highly recommended by experts in the field. Below are three of the best providers of payment services for traditional retail stores in the US.

  1. EMerchantBroker (EMB)


EMB gained traction as a payment solutions provider for online

Wolfgang Schaeuble Pushes To Stabilise EU

Wolfgang Schaeuble is pushing for stability in the European Union (EU). The German Finance Minister has stated that the recent British referendum should not be allowed to weaken the union. He urged leaders to do everything possible to maintain stability within the union, especially through implementing policies that support it.

Economic stability is one of the main purposes of the European Union. That is backed through trade among European nations, all of which are to benefit equally from the free movement of goods and services through the geographic region. The average annual rate of growth in the region has been 1.70%. The highest rate of growth for any quarter has been 4.60%. Eurozone GDP growth has been less than 1% throughout 2016. ]

Factors such as problems in the French economy have affected the overall growth rate within the union, causing members like Britain to consider pulling out. France is one of the largest economies in the Eurozone, so any decline in its growth rate will significantly affect the overall growth of the region. Joblessness in the zone currently hovers at around 10%.

Although the United Kingdom has voted to exit the union, the process is not simple. It could take as many

The points to consider for good medical device marketing

The CRM systems, various mobile applications and the media can be very good tools for medical device marketing. The competition is increasing in the market and the medical device companies want new marketing models and strategies for the success of their new medical devices.The best factors for the commercial operations in medical device manufacturing industry are the centralized purchasing.The customers, hospitals and medical institutions are giving preference to the lower priced products and better service provider companies.The Medical device manufacturing companies need the better information to know about the needs of customers and their choices.

Today it is not sufficient for sales that you have strong relationships with hospitals and doctors and they will purchase your products for the hospitals and they will recommend your products to the patients.  The purchase analysis teams can have the influence in the decisions of hospitals to buy new medical devices.The good marketing strategies and systems are very important to get the success at this time. The following tools are very useful to plan the good marketing strategy:

  • The relationship with customers: the customer relationship is very important tool for the better marketing of the product. The company should know

How Well the Wealth Management Advisors Fit In Your Financial Plan?

While approaching the investors, there are a good number of wealth managers who present themselves as the trusted advisors. Now the biggest question for the investor or the service holder is whether to develop any such relationship with an individual who is compensated for selling a particular product, or should he go for a wealth manager who delivers his service without any conflict of interest between the firm and the clients. Since, more and more of independent advisors grow in the market; the question automatically comes out large and big in front of the investors. It is their decision on which counts how long will they move financially sound in their life.

One of the biggest complaints that reputed wealth management concerns like Dwyer and Associates feel coming their way from the investors is that they are being steered to invest their money on some specific products. Frequently, these products are being managed and manufactured by the firms that employ the relationship manager. These products might be mutual funds, the managed accounts or even partnerships of certain brands or established companies in the market. This policy of working actually holds true for the brokerage firms and investment banks that make

Stem Cells – What are the Potential Uses

If the term stem cell seems unfamiliar to you, it is nothing surprising. World is waking up to the stem cell research and the importance of stem cell production in medical science. These are biological cells which can be turned into specialized cells. Stem cells don’t have any fundamental structure. Due to this unlike other cells these don’t act in certain ways. Also, unlike other cells these can produced specialized cells, including heart tissue, blood cells and nerve tissues.

Alexander Potoczak is a researcher who has spent a lot of time exploring stem cells and its’ various properties. He has gathered ample information about stem cells and its’ use in the modern science. Alex has observed that in mammals two different types of stem cells can be found – embryonic cells and adult stem cell. Embryonic stem cells are separated from the other inner cells. On the other hand adult stem cells can be found in other tissues as well.

When it comes to adult organisms, stem cells act as a repairing system for the body tissues. It can be used to repair the damaged and torn tissues. If it is used properly in a developing embryo the stem cell can

Finding Your Target Market For Your Business

One of the most important aspects of business marketing, especially small business marketing, is knowing who to go after. There’s a wealth of people and groups of people out there vying for your services, but there are many competitors who are looking for the same people. It is important to differentiate yourself and go after a select group of people. There are many articles out there that discuss finding your target market and hopefully this article will provide some fresh insights that do not sound repetitive.

#1: Sit Down And Access Which Group(s) Of People Have A Strong Need For Your Products Or Services

There are many people out there and not all of them need your services. For example, if you are a company that sells weight loss services, those who are slim or in good shape will probably not need your products. You would go after those who are overweight or those who feel that they need to lose weight. This sounds easy enough, but one would be surprised how many businesses miss their target market and decide to cast their net wide open and market to a wide audience hoping to land a

Different Ways Of Promoting Something

People are talking about the new forms of marketing today. It is no doubt that traditional marketing has been around for quite a very long time already. In fact, some are still being used by business owners today. However, with the Internet becoming popular and having a big role on how successful a business is, more and more entrepreneurs are now looking for ways on how they can market their offerings efficiently.

Indeed, there are already many different ways for promoting something.

Types Of Marketing

Internet – This refers to any strategy taking place online. It has a variety of forms such as search engine, video advertisements, and e-mail. It certainly needs a great approach in areas of design, development, and promotion.

Offline – This includes all the marketing efforts that are not done on the online world. Local advertising in newspapers and on radio or television are some of its forms. Today, more and more companies are searching for ways on how they can leverage their offline marketing campaigns with the online one so they can complement each other.

Outbound – This is also known as traditional. This includes any marketing efforts

Embrace Event Marketing For Brand Building

Worldwide business owners are facing extreme challenges to pump up their brands to make them globally recognized. Even, marketing evangelists and strategists find it highly difficult to spread their brand to the community in an effective way. Because of the increased competition, they are facing hard challenges in communicating with the consumers. As traditional marketing techniques are not enough at this point of time, it is important for the companies to think in a bigger and more aggressive manner. However, marketing arena is constantly showing better and innovative ways to fluently and impressively communicate with consumers. More and more companies are choosing event marketing for that bigger and better impact.

Fastest growing marketing technique

Event marketing is one of the fastest growing marketing techniques that have impressed marketers worldwide. It has the ability to build a stronger medium of communication with the customers. It also helps businesses to understand customer’s needs and their intention. In fact, it also helps business owners to know about their customer’s emotions and thinking patterns, which is highly valuable for them to build better products or services.

Innovative way of spreading the brand awareness

Today, creative event marketing companies

Why Account Based Marketing Solutions Still Need People to Do the Work

Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology solutions to help scale the work being done. These types of solutions are customer service tools, sales generation tools, sales and marketing automation resources, and the like. While these tools may do the work for you, experts in sales and marketing are still required to help manage, analyze, and execute on what’s working.

Take a high level look at the workflow of how marketing and sales resources use technologies to support their ABM strategies to further align sales and marketing teams to skyrocket growth.

Understand Your Data

Whenever a marketing team runs a social campaign, like a Facebook or LinkedIn ad, there are always results provided at the end of the campaign, showing the target audience and engagement received:

A marketing professional is able to take this data and apply it to what’s producing the most results. A great way to see what’s working versus what isn’t is to create two separate campaigns, called

What to Look for in an Email Marketer

Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more people adapting to mobile – 70% of adults have smartphones; this stat is 85% for young adults (PewResearchCenter) – email is being viewed more, just opened in a different place. According to Experian’s “Quarterly email benchmark report” (Q4 2015), “65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015.” We’ve made our point – email is here to stay.

When working on incorporating email into your digital marketing strategy, look for these skills in an email marketing consultant:


Not every email is for every market. Make sure the email marketer you’re working with understands the different audiences you are targeting and how to market to them appropriately. If you’re a talent management agency, for example, and your main markets are manufacturing and industrial lighting, two different emails of content are required to be relevant to both types of groups.


The Secret for Hooking and Keeping Your Email Subscriber

Last year, I spent an hour clearing out my Gmail account. I realized I was subscribed to just way too many lists and it had become mind clutter.

I hate clutter.

Clutter kills creativity. Every time I’ve cleared out space in my life – either on a computer or physically, my creativity exploded with new ideas.

I un-subbed from 33 lists.

Some subscriptions were with copywriter lists, a few well-known, household-type names and others not so well-known. Also included were sales trainers, small biz marketers and an Infusionsoft guru (I won’t ever join Infusionsoft).

As I gleefully unsubbed and batch-deleted all these emails (it went from over 9K in my inbox to 4917), I was feeling better and better about life in general.

And yes, I know that’s A LOT of emails but I had to start somewhere.

Who Made the Marketing Cut?

I just have been focusing on other things (like making money) instead of doing my own admin work (which isn’t nearly as fun but necessary).

So who did I keep and why?

There is one marketer I like and whose list has my *real* address.

Effective Value Creation and Value Capture Strategies

How do firms create, deliver and capture values? What is the nature and function of effective customer relationship management? What are the critical phases of the Value Chain? What are some policy implications of the Du Pont model in formulating effective pricing strategies? These policy questions relate to the optimal value chain model of a business enterprise-the appropriate mix of profitability and productivity that maximizes the return on investment and shareholders’ wealth while minimizing the cost of operations-value creation and capture, simultaneously.

Clearly, effective creation of value, delivery of value, and capture of value is critical to a sound business strategy designed to maximize the wealth producing capacity of the enterprise. In these series on effective value creation and value capture, we will focus on the pertinent strategic margin and volume questions and provide some operational guidance. The overriding purpose of this review is to highlight some basic price theory, strategic margin relationships, and industry best practices in effective value creation, value delivery and value capture. For specific financial management strategies please consult a competent professional.

A preliminary analysis of the relevant academic literature suggests that the optimal value chain process and appropriate value creation, value

Spending Your Advertising Budget Wisely

A recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone’s suspicions, the total ad spend in the city in January and February of this year was HK$6.01 billion – representing a 13 percent drop compared to the same period last year, and the first double-digit decrease since 2000.

Magazine advertising was particularly hard hit, falling by 28 percent, while Television Broadcasts Limited (TVB), one of Hong Kong’s major TV channels, recorded a 9 percent drop in its ad revenue.

The main reason cited for this drop is the continuing decrease in retail sales due to fewer visitors arriving from the mainland, and that is true to an extent – we have all taken a hit from that. However, the reality is that traditional media advertising has been becoming less popular for years.

The good news is that this doesn’t mean your advertising spend has to be less effective – far from it. By choosing the proper channels and targeting the right audiences, you can still ensure that your advertising budget delivers excellent value for money.

Digital brings targeted results and better returns
In Hong Kong, today’s typical consumer

Why Your Retail Business Is Failing Without Content Marketing

Content marketing isn’t just publishing a few blog posts a week. It’s about more than just being a company-it’s about being a brand that believes in something.

Without a content marketing strategy that embodies the vision of your company and brand, your business will lose loyal customers and advocates. If your retail business is failing to build a stickiness with your customer base, here’s why and how to fix it.


The ideal customer is one that connects with your brand, and unless you have a steady stream of messaging that speaks to your customers to reinforce why you’re the go-to for the products you sell, they’ll forget. Instead of focusing solely on sales and discounts, inspire your customers with a message that resonates with them.

Fashion retailers, for example, can put together lookbooks for what style fits “you” best. Nordstrom advertises its lookbooks to several customers based on their web behavior and purchase history:


Not adding value beyond the products you sell doesn’t differentiate you from competition. Customer loyalty is built beyond being a vendor. Show your customers that you

Why You’re Not Better Than Your Competitors

Before I start, I just want to let you know that this article is my own personal view about this particular question.

It’s a common sight: marketing materials that tell you how much better one company is than another.

Is it right to do that?


In my mind, your marketing should always be about your customers.

That means no grand statements about how great you are, how big your premises are or how you’re the ‘best in your field’ (unless you have some concrete evidence to back up such a claim).

Everything you write must be about your customers, how you can benefit them and how their lives will be so much better if they buy from you.

I’m better than you

It’s very tempting to write something that tells your customers how crap your competition are in comparison to you.

You could shout from the rooftops about how you’re cheaper (although they could lower their prices and blow that argument out of the water), that you give better customer service than they do etc., etc.

But is that really the right way to be going?

Engraved Company Logos Could Be Good for Promoting Your Business

Engraved company logos are very good marketing tools for both small and big businesses. They can be laser engraved from various materials, wood being one of the materials that produce excellent results. It’s easy to cut a 3D company logo from wood. Wooden engraved company logos look cute. They appeal to everyone. Besides, they are unique.

Ideas on engraving logos vary from person to person. For instance, engraved company logos can be created on key holders, wall art, name tags / badges and labels. They can also be made on identity cards, access cards, jean trousers, bags and much more. Actually, one can only be limited by their own imagination. But for promotional purposes, items like key holders can be good.

Logos for schools, organizations, football clubs, hospitals and emblems when engraved on key holders are a nice gift engraving idea. Engraved key holders make very good gifts to guests, supporters, staff, promoters, friends and/or well-wishers. They are also good for using in any fundraising campaigns. Most people will inevitably like them. Why? They are unique and valuable. Besides, they are memorable and ideal for promoting your business or organization.

Where can you have your

The Best Marketing Tips From Super Bowl Ads That Work

Because of such an enormous viewership, commercial airtime during a Super Bowl broadcast is exorbitantly priced. Being such a big event, companies have been, over the years, developing their most expensive advertisements to be broadcast during the game. Famous commercial campaigns over the years include the Budweiser Bud Bowl campaign in 1898, the 1984 introduction of Apple’s Macintosh computer, and the 2000 dot-com ads.

As television ratings of the Super Bowl have exponentially increased over the years, prices too have shot up, with advertisers paying more than a million US dollars for a thirty-second spot during the game broadcast. In 2016 alone, CBS charged a whopping $5 million for a 30-second commercial during the game. Super Bowl 50 was the most watched broadcast in the history of US with over 167 million viewers. It is said that a large segment of the audience tunes into the Super Bowl solely to view commercials.

Tips from Super Bowl Ads

Super Bowl 50 witnessed a gamut of advertisers displaying their products and services. Some of the major ones included Anheuser-Busch InBev, Doritos, Nintendo, Pokémon Company, Hyundai, Amazon, Colgate, LG, PayPal and SoFi. Movie houses like 20th Century Fox,

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