Browse Month

January 2016

Top 5 Effective Marketing Ideas For Businesses Within a Limited Budget

Marketing is very important for the growth of your business. This is the only way to come to know amongst your customer for promoting or selling products or services. There are so many marketing tools out in the market that help you to advertise your products and services to gain the attention of a buyer. However, it actually requires investment in terms of time and money as well. This is the major reason why some small businesses try to avoid it. But it is actually the main ingredient for the growth of your business. What’s more, if you get some marketing ideas within your stipulated budget? Don’t be surprised. Here is a list of top 5 effective marketing ideas, which you should include in your strategy and give you the guarantee results.

Facebook Campaign: Nowadays, almost every person is on Facebook, and it is one of the best and highly effective ways to reach new audiences without spending a lot. For this, you can take the help of Facebook campaigns and post something about your products and services that can seem interesting to your readers. It will provide outstanding results for very little investments.

Killer content: Another effective way to advertise your business within a small investment is by creating a killer content. You can submit articles, blogs on different high ranked sites for free that help to promote your business and quickly catch by the web spiders, which in result help to increase your website ranking.

Guest Post: An old marketing tactic that is still stronger than any other techniques is guest blogging. It allows you to post a blog on another website with the permission of its owner that helps to increase your readers and also attract large clients to your website.

Video production: Another effective and affordable way to promote your business is video production. For this, you just need to create a quality video related to your products and service, which easily capture the attention of your visitors. This is the best way to promote your business even with low-cost.

Email marketing: Last but not the least method of marketing ideas for businesses is the use of email marketing. It allows you to connect with a wider audience in an efficient and economical way. It not only help in the promotion of your business but also make your customers up-to-date from your recent offers, discounts or added products and services that pull them to visit your site again and again.

No doubt, all above points will clear your doubts that marketing is possible even in the budget of a shoestring, you just need to know how to do it.

Mobile App Marketing 5 Success Stories to Draw Inspiration From

By 2018, less than 0.01% of all mobile apps out there will be commercially successful. That’s what Gartner says – and we’ve got no reason to doubt the forecast. With the proliferation of mobile app development tools & the rise of “citizen developer” initiative, building mobile software has never been easier. Code quality & application performance aside, the main reason why companies fail to crack the App Store and Google Play charts is poor marketing. If you have a brilliant idea for an app, you’d better forget about Rovio’s overnight success and spend some time (and dough!) on marketing.

Top Earners (iOS developers who generate at least $ 50 thousand in revenues – 12% of the App Store’s registered publishers) have $30 thousand as an average marketing budget and devote 14% of project time to promoting their project. In case you’re a startup & barely raised funding through Kickstarter, your app can still be a hit – as long as you choose the right marketing strategy. Here are some app marketing success stories that prove you can do more with less.

Marketing done right: top 5 app success stories

    • Stay.com. Although building an application for Android first is not a major trend yet, that’s what the guys from Cutehacks did. Stay.com enables users to create personalized travel guides, store them on a smartphone and use the data offline. The app uses first-hand information provided by best baristas, chefs and media personalities from all over the world, so you can feel at home no matter what city you stay in – and save some money on roaming. Cutehacks spent nearly 6 months simultaneously developing the Android and iOS versions of Stay.com, and here’s what they learnt. First, you can’t ignore the Android look of an application. iOS-inspired layouts will probably alienate Android users – after all, the App Store and Google Play have totally different UX/UI policies. Although Cutehacks delivered a good-looking app that easily handled different Android resolutions, they received tons of negative reviews from devoted Androiders. Second, there’s memory and performance. Back in 2012 (and that’s when the Stay.com app was launched), the size of an Android application was device-dependent, so Cutehacks had to do some major re-coding. Finally, they found out Facebook APIs were unstable and poorly documented and spent quite a lot of time searching for developer tips on Quora and Stack Overflow. It sounds like everything Cutehacks did went wrong, but it’s far from being true. The guys successfully implemented the ACRA tool, enabling users to send failure reports every time the Stay.com crashed. They also used Trello to enhance project management (and poor management is the reason why approximately 30% of all IT projects fail). But what makes their story worth citing is the timely changes they made to Stay.com once they discovered users weren’t happy with the current Android version. If you want to succeed, you should pay attention to user feedback – and follow the App Store/Google Play developer guidelines, of course;
    • Languages. Jeremy Olson, a tech-savvy college student from North California, launched the Languages translation app back in 2013. He was no stranger to mobile software development: his Grades app (enables students to track their grades throughout a semester) generated favorable reviews from both tech experts and general public. However, Grades didn’t bring any money, so Jeremy went for a more commercial project. The demand for translation application was – and still is! – really huge, so it was an easy option. Besides, there was no affordable translation application that worked offline on the market back then (takeaway #1: consider timing & demand for your product). Jeremy’s team went a long way to validate the app idea, determine desirable functionality and create great UX. However, the very first thing they did was define customer personas. Jeremy and his confederates were quite familiar with the translation experience, so they didn’t have to talk to potential users in person (although that’s how Zappos’ founder validated his business idea). A customer (or buyer) persona is a purely fictional character who possesses characteristics of your target audience. Olson chose several factors that influenced a person’s decision to purchase the program, including his age, occupation, language proficiency and the environment where Languages would come in handy. The team created three detailed personas, thus covering the majority of key characteristics of their target market. Creating a buyer’s persona is a key success factor to launching & promoting a mobile app – and most marketers still keep personas in a closet for whatever reason or simply don’t know how to use them;
    • Flappy Bird. The viral game hit iTunes in 2013, but it wasn’t until early 2014 when the app gained immense popularity. Dong Nguyen, a Vietnam-based independent developer who built Flappy Bird over a couple of days, said he managed to achieve the so-called virality through addictive gameplay. However, some tech experts (including Michael Silverwood of VentureBeat) believe it wasn’t the case. In order to understand how the game topped the App Store chart in the first place, we need to get a better insight into Apple’s ranking algorithms. There are several factors that influence an application’s chart position, including the number of installs received for the past few days/hours, reviews and retention. Instead of spending huge money on user acquisition, GEARS Studios decided to focus on reviews. By the time Flappy Birds reached #1 on iTunes, it was getting over 400 reviews per day. It went on to receive 700 thousand reviews in a couple of months, and that’s almost 200% more than Candy Crush got after a year. It looks like GEARS implemented a “dark pattern” – a rate button displayed every time a user ended a game session and wanted to start anew. The button was located a place where the play button would normally be; users tapped it by chance and were transferred to the App Store rate page instead. Pretty soon writing reviews of Flappy Birds became a trend, so GEARS Studios simply removed the button with another application update. We do not encourage you to trick app users. The lesson to be learnt here is that application chart performance is not always determined by the number of downloads;
    • Clash of Clans. Coming up with a great & 100% unique idea for an app surely increases your chances of success – but there’s nothing wrong with being a little cliché, too! There are hundreds of strategy games out there – with heroes, monsters, fairies and precious stones. Supercell, a previously unknown mobile software development company from Finland, decided not to reinvent the wheel and… simply built another one. In 2013 Clash of Clans was reportedly generating $ 4 million in daily revenues through in-app purchases – a lot more than an average freemium has ever earned. Supercell surely did their best to create beautiful layouts and addictive gameplay. Yet, it’s the right choice of app monetization tools that made Clash of Clans an instant hit. Basically, the game is all about monetization, but Supercell tactfully keeps it under the pushy line, so users who cannot (or don’t want to) spare a few bucks on virtual currency can still enjoy the game – they simply wait for another level-up a little longer. Once you download the game, you enter the tutorial stage and receive tons of gems for free. You spend the gems on upgrades, gold and magic elixir that protects you against goblins’ attacks. Everything is really cheap, so you keep on spending and go broke pretty soon. As the gameplay evolves, the prices skyrocket, and your buying behavior has already been formed! There were Clash of Clans users who spend up to $ 20 thousand on precious stones when the game was in its prime. The viral application maintained its top-grossing status throughout 2015 and beyond; in the ever-changing world of mobile applications, longevity is hard to achieve. In case you want to replicate Supercell’s success, make sure to develop a solid and well-thought-out monetization strategy;
    • CheckPoints and List Bliss. Todd and Mark DiPaola, the founders of inMarket, believe building a mobile app is similar to building a house: before you start, you should “put some time into thinking about what the rooms are going to look like”. The CheckPoints shopping app enables users to check in in almost any store nationwide and get instant rewards like digital coupons and discounts. The inMarket network now has over 46 million users; back in 00’s when the CheckPoints was at an early development stage Todd and Mark were struggling to decide on the app’s functionality. With List Bliss, they kept it simple. The app allows users to easily create shopping lists by scanning barcodes for different products and share the list with family and friends to check nothing’s missing. InMarket kept the set of application features focused and easily fixed the bugs at launch. We all know Feature Creep kills an app’s performance; you’ll be surprised to learn it has similar effect on marketing. A good marketing campaign should clearly (but briefly) outline the benefits of a product and deliver the message to target audience using as few words as possible. After all, a “fresh” smartphone holder doesn’t even know he needs a better shopping list. How on earth are you going to market your arguably cool & sexy app stuffed with features when you basically have 10 seconds to win users’ attention? Avoiding Feature Creep is a key factor to planning (and launching) a successful marketing campaign.

Different Components Of A Marketing Mix

There are several ways for promoting a product in various areas of media. Promoters today use the online advertisements, endorsements, special events, and magazines or newspapers to promote their products and/or services. For customers frequently purchasing their products, there can be incentives given like free items and discounts.

The act of advertising a great service with either a short or long term goal of boosting sales is product promotion. Lots of companies these days make use of various marketing techniques through different communication mediums. Today, not a single medium is better than another since the most efficient medium to use will greatly depend on the type of product you are showcasing.

Nowadays, more and more companies are considering of using social media channels to advertise their products and services. Know that with these methods, companies will have the ability to showcase their offerings to anyone. In fact, because of the popularity of social media, most businesses had great success in showcasing their products, most especially to the younger generations who prefer to go online rather than watching the television or reading newspapers.

Basically, there are 3 main objectives of promotion. These are to increase demand, to differentiate a single product from other competing or similar products, and to present information to your target audience.

5 Components Of A Marketing Mix

Advertising – An identified sponsor will present ideas, goods, or services. Examples of these are print ads, brochures, direct mail, billboard, posters, motion pictures, banner ads, emails, in-store displays, and Web pages.

Sales Promotion – Both media and non-media marketing communication are used for a limited time in order to boost consumer demand, enhance product accessibility, and stimulate the demands of the market. Examples of this will include contests, self-liquidating premiums, product samples, coupons, trade shows, exhibitions, and tie-ins.

Direct Marketing – This is an advertising form allowing businesses to communicate straight to the clients. Techniques will include interactive consumer websites, email, mobile messaging, promotional letters, outdoor advertising, fliers, and catalog distribution.

Personal Selling – This is a process of persuading prospects to buy your products or services or perhaps to act on any idea with the use of oral presentations. Examples are samples, telemarketing, and sales presentations and training.

Public Relations – This is done by planting significant news about the goods you offer or perhaps a great presentation of it in the media. Examples will include charitable contributions, seminars, radio and TV presentations, and speeches.

 

How to Persuade Potential Clients to Choose Your Services and Not Your Competition

Getting new customers is tough for most businesses. There’s a lot of competition out there and winning clients is definitely one of the biggest obstacles you’ll face when starting a new business. But all of this can be a thing of the past. By following the suggestions below, you should have no problem persuading potential clients to choose your services over your competition.

Build a presence online

These days it is absolutely necessary for a company to have its own website. When potential clients want to find out more information about your products and services, the first place they’ll go is to the Internet. Clients usually prefer to check your website first because it’s more convenient – they can get the information they need at any time without the inconvenience of contacting a company representative directly. After spending time on your website, then clients can make an informed decision about proceeding with your company

Clients need to be able to find your website

There are a variety of ways that potential clients may be referred to your website. Perhaps they’ve heard of you from a friend or saw a print advertisement. But the most effective way to direct customers to your site is through search engine results.

Have you ever heard the saying “80% of success is showing up”? Well, the same is true for search engines. In order to be successful at driving more customers to your site, you need to show up in the search engine results.

There are a couple of ways you could show up in search results. The first way is to have Google, Bing, or Yahoo associate relevant search terms with your website. For example, if you are a real estate agent it is extremely important to appear in the results for search terms such as “real estate agent,” “buy a house,” and “apartment for sale,”. This applies to all other professional services as well.

So how do you make sure that search engines recognize that these keywords apply to your website? Simply building a website is not enough. You need to develop an effective search engine optimization (SEO) strategy, which can be done through a professional SEO agency. A professional SEO agency can help your website rank higher in search engines so that clients will be able to find you more easily.

Another method you can use to ensure that clients find your website is to use Google AdWords. Google AdWords is a program where you can buy ad space at the top of the search results page for certain keywords. This can help your business grow whether you’re a small florist store or a multinational corporation. The downside, however, is that customers often trust search results that appear organically instead of those that have been paid for directly.

Know your customer

In order to make sure that clients choose you over the competition, you should know who your customer is. It is best to have a targeted message that is tailored to your audience. The more you can personalize your products and services to fit the desired audience, the more likely it is that customers will respond.

The end goal is not just to sell something to your client, it is to fulfill a need. Take some time to consider what your customers’ needs are. How will your products/services help them? What are the benefits for your clients? Then you need to make sure that the content on your website and promotional materials convey this message clearly. By connecting with the client and demonstrating how you can help, you are increasing the chances that they will want to work with you in the future.

Show that you’ve provided valuable service to others

Unfortunately, in today’s society people often doubt the veracity of claims made on the internet. Customers want proof that your company will reliably provide the services described on your website. That’s why it’s vital to offer social proof.

Social proof is when people take cues from others to determine their actions. For example, many people look at online reviews before deciding whether to purchase an item or not. You may not offer a ratings system to your clients, but you can provide them with testimonials. By presenting multiple testimonials from past clients on your site, that will confirm to potential clients that the products and services that your company provides are valuable.

Offer a guarantee

Another way to encourage clients to choose you over your competition is to offer them a guarantee. If customers are wavering and unsure about which company to hire, they will feel more secure giving their business to a company that provides them with a written assurance of quality.

Establishing your business and building your client base can be difficult. There is a sea of competition out there but there’s no need to feel overwhelmed. By developing an online presence, ranking in search engine results, and demonstrating your value to clients, you’re well on your way to a thriving business.

Build Clients Trust

Clients tend to avoid dealing with persons or companies that they don’t trust. Building a healthier client relationship can be an asset in convincing, persuading, and winning clients.

It is not hard to build trust in a business relationship. There are a few issues that you have to consider in order to secure your clients trust. Your blog must project the notion that:

  • You honestly have something of value to offer to the relationship.
  • You show true interest in your clients. Curiosity about people is a crucial element of relationship building.
  • You enhance consistency. Your behavior must be consistent and persistent over time.
  • You approach selling as a way of helping the customer. See to it that your mission is to determine the real areas where you and your client can work together.
  • You are open to the idea that in some situation the customer might be better served elsewhere. This will convince the clients that you have their best interest at heart.
  • You show real integrity. Never promise what you can’t deliver.