Browse Month

February 2016

Why You’re Not Better Than Your Competitors

Before I start, I just want to let you know that this article is my own personal view about this particular question.

It’s a common sight: marketing materials that tell you how much better one company is than another.

Is it right to do that?


In my mind, your marketing should always be about your customers.

That means no grand statements about how great you are, how big your premises are or how you’re the ‘best in your field’ (unless you have some concrete evidence to back up such a claim).

Everything you write must be about your customers, how you can benefit them and how their lives will be so much better if they buy from you.

I’m better than you

It’s very tempting to write something that tells your customers how crap your competition are in comparison to you.

You could shout from the rooftops about how you’re cheaper (although they could lower their prices and blow that argument out of the water), that you give better customer service than they do etc., etc.

But is that really the right way to be going?

Is that the best way to sell yourself to potential new customers?

Are you hiding something?

To my mind, when I see a company taking this path within their marketing I immediately think they’re hiding something.

If they’re so much better than their competitors, why do they need to slag them off like that?

Surely, your marketing will have more effect if it concentrates on how you can benefit your customers rather than telling them how bad your competition are?

After all, if the only angle you come up with is to denigrate your opposition what does that tell people about you?

· That you don’t have enough confidence in your own company?

· That you don’t really have anything to shout about?

Does it portray you as the type of company they’d want to do business with?

My advice to clients has always been to never, ever slag off a competitor in their marketing and to always concentrate on the benefits of their own products or services.

But the big boys are at it

That is my view and I’m going to stand by it, but I was amazed to see two ads in the ‘I’ newspaper a few days ago.

Both ads were from 3 (the mobile network) and fly in the face of everything I believe in. Rather than telling the reader about a particular benefit you get from being on their network, they opted to highlight the charging policies of EE and O2.

So what does this mean? Is it OK to shout about the shortcomings of your competition to highlight how great you are?

To my mind, this is still a lazy way of marketing yourself. It doesn’t show any imagination, or belief in 3’s own service – surely, if their solutions are that amazing they should be able to advertise them in a way that makes them stand out rather than relying on a cheap tactic like this?

What are your thoughts?

OK, I’ve had my say, now it’s your turn.

What are your thoughts about this type of marketing?

Do you think it’s acceptable to slag off your competition to highlight the benefits of your service or products?

Engraved Company Logos Could Be Good for Promoting Your Business

Engraved company logos are very good marketing tools for both small and big businesses. They can be laser engraved from various materials, wood being one of the materials that produce excellent results. It’s easy to cut a 3D company logo from wood. Wooden engraved company logos look cute. They appeal to everyone. Besides, they are unique.

Ideas on engraving logos vary from person to person. For instance, engraved company logos can be created on key holders, wall art, name tags / badges and labels. They can also be made on identity cards, access cards, jean trousers, bags and much more. Actually, one can only be limited by their own imagination. But for promotional purposes, items like key holders can be good.

Logos for schools, organizations, football clubs, hospitals and emblems when engraved on key holders are a nice gift engraving idea. Engraved key holders make very good gifts to guests, supporters, staff, promoters, friends and/or well-wishers. They are also good for using in any fundraising campaigns. Most people will inevitably like them. Why? They are unique and valuable. Besides, they are memorable and ideal for promoting your business or organization.

Where can you have your engraved company logos made?

First, if you want to have your logo engraved in any form, you need to look for a good engraving service provider. Not every engraver can turn your image into a real object that appeals to everyone. It takes an experienced and good engraver to produce nice looking products.

Company logos have to be deeply engraved to look nice. Deep engraving is obtainable with a good laser system. Having good engraving skills is important. The images have to be properly designed for the laser system to produce the best results. Any accompanying text should be clear. Additionally, the engraver should provide you with initial advice and samples to help you make an informed decision.

Want to market your business effectively? Think engraving your company logo. Use it in your promotional strategies. You will create lasting memories with your customers.

The Best Marketing Tips From Super Bowl Ads That Work

Because of such an enormous viewership, commercial airtime during a Super Bowl broadcast is exorbitantly priced. Being such a big event, companies have been, over the years, developing their most expensive advertisements to be broadcast during the game. Famous commercial campaigns over the years include the Budweiser Bud Bowl campaign in 1898, the 1984 introduction of Apple’s Macintosh computer, and the 2000 dot-com ads.

As television ratings of the Super Bowl have exponentially increased over the years, prices too have shot up, with advertisers paying more than a million US dollars for a thirty-second spot during the game broadcast. In 2016 alone, CBS charged a whopping $5 million for a 30-second commercial during the game. Super Bowl 50 was the most watched broadcast in the history of US with over 167 million viewers. It is said that a large segment of the audience tunes into the Super Bowl solely to view commercials.

Tips from Super Bowl Ads

Super Bowl 50 witnessed a gamut of advertisers displaying their products and services. Some of the major ones included Anheuser-Busch InBev, Doritos, Nintendo, Pokémon Company, Hyundai, Amazon, Colgate, LG, PayPal and SoFi. Movie houses like 20th Century Fox, Paramount Pictures, Universal Studios and Walt Disney Studios also aired their latest movie trailers during the game.

No matter which team you supported, you have to agree that the Super Bowl 50 ads were extremely entertaining. Companies showcased some of the most modern marketing techniques that left the audience fascinated and tempted. So what makes game such a big event and what is that marketers can learn from Super Bowl Ads? How do these top-class companies build their brands and grab new customers? Let’s look at some tips and tricks:

High on Entertainment: The very purpose of marketing is to be able to garner a sense of excitement and fascination in the minds of consumers. While several marketers choose from a plethora of emotions such as affection, anger, disappointment, horror, pride, surprise and trust to showcase their brand, ads that are funny and entertaining are always preferred by audiences. And that’s exactly what marketers chose to use in their commercials during Super Bowl 50. From Doritos ad featuring dogs to Hyundai’s car with a car finder, commercials this year were surely high on entertainment.

Targeted Marketing: When marketers get just a 30 second window to showcase their brand, it’s crucial for them to know and understand the audience they are trying to reach. Creating an ad that is generic and insipid will not only not serve purpose, but will also cost them a fortune. By identifying the right set of customers and building strategies that meet their specific needs, marketers can promote the right products to the right audience and in turn achieve the desired outcome.

Limited Risks: In the last few years, audiences viewing the game have witnessed some bizarre and controversial ads that have left them disgusted. While they say any publicity is good publicity, risking the credibility of a brand during a blockbuster event like Super Bowl can result in huge losses for companies. Keeping that in mind, companies this year showcased ads that were light-hearted and entertaining, that left the audience amused and entertained.

Social Message: While audiences witnessed a more fun and entertaining commercial experience with the Super Bowl 50 ads, there were several companies that took a more serious approach by offering a social message. Since game enjoys such high viewership, many brands took the opportunity to create awareness about a particular social issue, while at the same time ensured a positive vibe was associated with their brand. Some of the social-centric ads this year included the signs domestic violence and the effects of drunk driving.

Get Inspired

Super Bowl 50 saw a variety of ads that incorporated a range of marketing tactics and strategies to woo the customer. While it was one of the biggest advertising days of the year, it was also fun and intriguing. If you are looking to build a brand and entice the audience to boost your bottom line, it’s a good idea to get inspired by the Super Bowl 50 ads. Create a strong ad and have everyone talk about it!


Outbound Telemarketing Suggestions We Observe

Prior to we decide to update our techniques in outbound telemarketing, we do not forget that the techniques we frequently used are efficient for a reason. So, below are great tips that are demonstrated to deliver a productive outbound telemarketing.

During the telephone, the very first thing we try to do is get through to the decision maker. In essence, whenever we can’t get through to the boss, the outbound call will likely be unsuccessful. If at all possible, we don’t prefer to strain our sales efforts to the person who isn’t the decision maker. And for that reason, we concentrate on business people using a script tailored to focus on the characteristics and cost saving primary advantages of a products or services.

Everything we do in outbound telemarketing, we certainly not waste the time of the clients. Out telemarketing agents are clear in telling their purpose from the start of the call. We don’t beat around the bush and pretend to be anything, such as giving something free of charge. The very last thing we want to manifest is annoyed the person on the other end of the line. Alternatively, we make use of a colossal opening statement with the aim of placing the client in an optimistic frame of mind, which may likely yield some reaction from the prospective client. We make certain that the initial few questions we ask are answered well in our favor. The reason being that we strive to set an alternative specific schedule with the prospective client to finally have the sale.

As soon as we’ve identified that the prospect is an ideal fit for our outbound telemarketing services, we look for a rendezvous. If we have established this, there is no need for us to help keep the discovery period through the call. We may risk the chance of a very good outbound call if we keep asking concerns.

Our telemarketers supply the clients a couple of time and date selections for another call that actually work ideal for them. If the potential consumer is interested, they’ll voluntarily find time for them to fit it in their hectic schedule. Or else, we might be squandering everybody’s time.

How We Do Outbound Telemarketing

The information we follow in outbound telemarketing are pretty straight forward, but they also have long been proven to be effective in prospecting. Yes, we upgrade our advertising campaign from time to time, but the steps we apply help us close a lot of sales in the past, for our satisfied client companies.