Browse Month

April 2016

Simple and Powerful Marketing Ideas

Keys to a Successful Marketing BudgetA lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.

Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.

Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.

The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop a strategy for effective and easy digital marketing for franchises. This way, you can make the most of any budget you dedicate to promoting your business.

You have the opportunity to use numerous digital marketing campaigns for franchises, for a small amount of money. Word of mouth and referral marketing are practically free, but at the same time they are some of the most powerful marketing strategies.

It’s important to remember that whatever you do to spread the word about your business, it has to touch your customers on an emotional level. It’s the secret of effective and easy digital marketing for franchises. Some of the most successful companies in the world have achieved their best results when they’ve used experiential marketing. It’s because they managed to reach deep into people’s emotions.

Give your customers an outstanding brand experience and you’ll make them your ambassadors.

EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES

1. DEVELOP AN AWESOME WEBSITE

Regardless of the type of business you run, good online presence is a must. The hectic modern lifestyle leads people to search for products and services online and make their purchasing decisions on the go. Moreover, studies show that more than 70% of internet users do their shopping through mobile devices, so you need to make sure that your website is mobile-friendly.

Another crucial point that you need to take into consideration is the optimization of your website. SEO is one of the most powerful tools for a successful online marketing strategy. Taking your place on the first search engine results page will wipe out your competition in no time. It will improve your image and bring the customers to you.

Look at your website as a place where customers can find solutions for their needs. Provide as much helpful information as you can, and do it in a language that your customers will understand. Assure them that you are there to help, not sell.

2. DEMONSTRATE PERSONALITY THROUGH SOCIAL MEDIA

Social media can be your greatest asset if you know how to use it. It gives you the opportunity to show some personality regardless of how serious your products or services are. It enables you to get to know your customers and connect with them on an emotional level. With social media, your brand can easily become your customer’s trusted friend.

Memes, comics, and infographics are some of the most powerful social media tools. They are visually appealing, aren’t time-consuming, and allow for people to get the message at a quick glance. Find a way to incorporate them into your brand tone and entertain your customers. People like and share this type of content, so it will drive up good referral traffic.

Real time marketing is another insanely powerful technique to grab your customers’ attention and go viral on social media. Choose an event that can be somehow related to your business and use it for promotion; it’s great local digital marketing for franchises. Just be careful with this and make sure that you won’t insult anyone with your witty marketing move. Otherwise, you may end up with tons of negative publicity.

3. SHOW YOUR EXPERTISE

If you want to convince people that you are a leader in your industry, you need to demonstrate your expertise. The easiest way to do this is to start a blog and share your blog posts through social media. Use catchy headlines and write on trending topics related to your industry to show that you’re in the know.

You can also use an opportunity to be a guest speaker at an event or a class, or host your own event. This will boost both your personal credibility and your company’s credibility. Just remember to direct your online and offline demonstration of expertise to your key audiences. Address their pain points and offer your expert solutions.

4. LISTEN WHAT CUSTOMERS HAVE TO SAY

You can’t develop a real connection with your customers with one-way communication. Use every opportunity to listen to what your customers have to say. Encourage reviews on your website and comments on your social media profiles. This will eliminate the anxiety of the unknown for the prospective customers, and show your current customers that you really care.

Develop a strong customer service. It’s one of the best and the most overlooked ways to ensure spreading a good word about your business. Try to provide customer service through every possible channel – live chat, Skype calls, phone calls, and emails. Ensure your customers that you are there at any time.

5. BE KIND AND GENEROUS

Start a loyalty program and use it to show your kindness. Treat your loyal customers as if they are your closest friends. Send them handwritten thank-you notes, seasonal greetings, birthday cards, and small surprise gifts. These small and kind gestures will make them your loyal and active ambassadors. You’ll have their families and friends as your customers in no time.

Show kindness to people who are not your customers, too. Give them the opportunity to experience your product or service and the chances are they will want to purchase it. You can also produce creative, branded items and use them as giveaways.

Give something back to society and your company will be associated with these good deeds. You will surely feel good while doing it and people will appreciate it. Donate some of your product or services to a non-profit organization sponsoring a charity live auction. You can also sponsor other charity events such as marathons, or sponsor a little league in your neighborhood.

 

Embrace Event Marketing For Brand Building

Worldwide business owners are facing extreme challenges to pump up their brands to make them globally recognized. Even, marketing evangelists and strategists find it highly difficult to spread their brand to the community in an effective way. Because of the increased competition, they are facing hard challenges in communicating with the consumers. As traditional marketing techniques are not enough at this point of time, it is important for the companies to think in a bigger and more aggressive manner. However, marketing arena is constantly showing better and innovative ways to fluently and impressively communicate with consumers. More and more companies are choosing event marketing for that bigger and better impact.

Fastest growing marketing technique

Event marketing is one of the fastest growing marketing techniques that have impressed marketers worldwide. It has the ability to build a stronger medium of communication with the customers. It also helps businesses to understand customer’s needs and their intention. In fact, it also helps business owners to know about their customer’s emotions and thinking patterns, which is highly valuable for them to build better products or services.

Innovative way of spreading the brand awareness

Today, creative event marketing companies have innovative ways of spreading the brand awareness; they make good use of music, drama, and sporting events to propagate the brand to the widest possible audience. In this way, they involve maximum number of people, which is very essential for the businesses to grow effectively in its niche.

Companies go for the events because they want to create the right buzz at the right place. It simply stimulates them and allows them to take purchasing decisions. This shows that event marketing can stimulate the thought process of the customers and encourage them to take immediate actions.

Connect buyers and companies

Event marketing companies create highly memorable and attractive events that can influence maximum number of people. They not only stage exciting events to seduce consumers, but also create an interactive atmosphere. They do so in order to create a long-lasting impression of the company. Their interactive events encourage people to interact with your company, product or service, which is vital for any small or big company. No doubt, event marketing can easily connect buyers and companies.

Conclusion

Creative event marketing companies make better use of modern technologies; they arrange live webinars, seminars, tradeshows, and other events so that companies can interact with their customers. Companies also leverage such events and establish and build their brand in a powerful way. They share their objectives, ideas, and intentions with the customers and take the feedback at the same time.

Why Account Based Marketing Solutions Still Need People to Do the Work

Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology solutions to help scale the work being done. These types of solutions are customer service tools, sales generation tools, sales and marketing automation resources, and the like. While these tools may do the work for you, experts in sales and marketing are still required to help manage, analyze, and execute on what’s working.

Take a high level look at the workflow of how marketing and sales resources use technologies to support their ABM strategies to further align sales and marketing teams to skyrocket growth.

Understand Your Data

Whenever a marketing team runs a social campaign, like a Facebook or LinkedIn ad, there are always results provided at the end of the campaign, showing the target audience and engagement received:

A marketing professional is able to take this data and apply it to what’s producing the most results. A great way to see what’s working versus what isn’t is to create two separate campaigns, called an A/B test campaign, each targeted to a specific audience and look at which is driving the most results – whether that be lead capture forms, website clicks, or engagement (likes, shares).

Use Intelligence As The Foundation To Your Digital Marketing

Once a marketing professional analyzes results from a targeted campaign, they are able to identify which activities are best to activate based on what has been providing the most ROI. If a business is using ABM-strategies to engage current customers, they may include nurture campaigns that are personalized to specific industries. Through analytical insights, teams can create digital campaigns by vertical, including content that is relevant to who they are targeting specifically. This can be personalized newsletters, Facebook ads, or even promoted tweets. Teams are able to create targeted social ads based on what Facebook pages or Twitter handles users like, making their promoted tweets or Facebook posts even more purposeful to an audience.

Execute On What Works

Once campaigns are created via various digital channels, marketing professionals are critical for taking real-time action. If a team creates two separate marketing campaigns on LinkedIn, for example, and discover that one is performing better than the other, your team can pause the lesser-performing ad and double down on the greater-performing one. This is true for campaigns across several different social channels.

 

What to Look for in an Email Marketer

Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more people adapting to mobile – 70% of adults have smartphones; this stat is 85% for young adults (PewResearchCenter) – email is being viewed more, just opened in a different place. According to Experian’s “Quarterly email benchmark report” (Q4 2015), “65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015.” We’ve made our point – email is here to stay.

When working on incorporating email into your digital marketing strategy, look for these skills in an email marketing consultant:

UNDERSTAND YOUR MARKET

Not every email is for every market. Make sure the email marketer you’re working with understands the different audiences you are targeting and how to market to them appropriately. If you’re a talent management agency, for example, and your main markets are manufacturing and industrial lighting, two different emails of content are required to be relevant to both types of groups.

A/B TESTS ARE YOUR FRIEND!

A/B tests are key for testing new methods of engagement with your subscribers. LinkedIn Pulse recently featured a great article by QASymphony that provided a use case of an A/B test. The company created two different emails to drive sign ups, one with a multi-step process, and one with a single-step process:

The company noted that the content was exactly the same aside of the CTA (call-to-action). The results showed that Version B (showed as Variation #1 below) had a 22% higher conversation rate than the two-step process email:

While the simpler, lesser-step process may seem like an obvious result for higher conversion, it’s key to understand how the data affects the sales funnel, per QASymphony’s article. Higher conversions equals higher revenue, and this specific example doesn’t require an increase in marketing spend, simply a shift in strategies.

HOW TO GET – AND KEEP – NEW SUBSCRIBERS.

Are you missing opportunities to capture new subscribers? Free tools like SumoMe provide pop-ups for websites to capture email addresses. If you’re tweeting about a blog post, press release, or the like, have a pop-up appear to prompt users to opt-in to your newsletter. SumoMe offers features that allow you to customize how and when the pop-up appears: in the middle of the screen, bottom right, every fifth time a visitors clicks to your site, etc.

Your email marketing tool, like MailChimp, can break down which subscribers are opening and clicking on content within your emails so you can see what content is driving the most engagement. Make sure to curate content that’s resonating with subscribers, showing them that you’re paying attention to what they want to read.