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Adsense
Basics Adsense Beginner Tutorial Adsense is a quick way to jump-start your earnings when you are first beginning. As a newcomer, you may at first have one or two views: 1) you do not think that Adsense is an important item to have on your site, or 2) in your zest to make money, you haphazardly place your ads about in a hodgepodge matter. In other cases, you may unwittingly break the rules. Below is a quick tutorial to get you started. Though it is not comprehensive, it will get you started on the right track. Define Google Adsense Google Adsense allows your website or blog to make money. By placing specific targeted ads on your content pages, you can earn money while giving your visitors information. The type of ads that Google gives you are many - textual, image, search options, and video. Just to name a few. Once you are within Google Adsense, you can design your ads or select some pre-selected colors designed by Google, copy the code that Google generates for you, and then manually paste the code to your site. Your job is to determine the best placement of your ads within your web pages. Though it may seem simple-it does require some knowledge. But let start with the basics-which is the rules. If you don't follow the rules, you may find yourself in some trouble. What kind of trouble-being penalized by Google or banned from using Google Ads altogether. Google Rules Below are some of the rules that you should consider when placing your ads. By being aware of the rules, it can prevent your website from being penalized.
Click Fraud Defined - Click Fraud is simply invalid clicks. Invalid clicks can come from humans, bots, and from the publisher themselves. The generic term for an invalid click is when you get more than one click on the same ad from the same person. If you get an invalid click the ad will not be counted as revenue. And it can cause adverse effects on your Google Adsense account if you get too many invalid clicks. (Possible account closure.) How Many Ads on a Page As you can see, Google does offer you quite a few ads per page.
Competitive Ads Here is an important rule to remember. Google does not allow any Google ads or search boxes to be published on websites that contain ads or services whose format, layout and color are identical to Google. However, a new twist is coming our way with Google-certified ad networks that will compete with Google Adwords advertisers on your site. *New Addition To Google AdsenseYou can have paid advertisements on your site, however, it is your responsibility to ensure that the paid advertisements can be distinguished from that of Google Ads. Placement of your Ads There has been much testing done as to the placement of your ads. They have found that the left-top of the page catches the eye of the visitor first. Why? Because that is usually where you most commonly find your navigation to a website. Some Ideas on Placement
When you include more ads, you will find the ads toward the bottom of the ad pyramid will have a lower price. Thus, it is wise to experiment with the number of ads on a page. In addition, consider your content. If your content does not support more than one set of ads, then that is all you should have. Why? The other ads may be Public Service Ads, which you do not want. Or you can direct Google to take the content from a different area on your page. Refer to Adsense, CTR and Public Service Ads. If the content is long, and supports the different ads, then you can put 3
content ads on the web page. But length and the type of content that can be
matched by Google's crawler is important, in other words, does Google have
enough ads that will compliment your copy, or will you see repeat ads in the
other units on the page.
I would experiment with several different colors. Why? When your visitors get use to your ad in one color, they soon become a little banner blind (they become accustomed to the ads and ignore them completely). Size and Style of Your Ads Size of your ads can be set to Google default, your overall default setting, or customized. This is a new change that Google Adsense has just put into place (6/19/2009). The current Google default size is small. But that too will change to "Medium". Through their own experimentation, it has shown that performance of the ads were better at the "Medium" setting. You will be able to size your ads to: Small, Medium, Large. Managing Your Ads Now that you know the font sizes and styles, most importantly, how do you manage your new and old ads? 1. Old ads will need to be updated within Manage Ads on an ad by ad basis. Note: these changes will remain, even if you change the overall default setting. 2. New ads, you will be able to change the ads accordingly: 1) Google default size; 2) Your new account-wide size; 3) or a separate customizable size for a specific ad group. Adsense offers some of the following ads: Please note as their advertising continues, so does the changes in what they offer. It is dependent as always, on how the ads are received by the viewers, publishers and advertisers. Mobile Ads- Mobile ads are ads that are directed to your ipod or cell phone. To make your website "mobile ready" you will have to do so tweaking of your site. Here are some of the things you need to do to have your website mobile compliant:
Adsense for Domains-This is fairly new option given by Google Adsense. It allows publishers with unused domains to help users reach relevant information by presenting content on the domains. This is how it works. Users will type in an expired link that leads to sites with no content. You will find either "Under construction" page or a 404 error. Now, Adsense for domain will provide links, search results, advertisement and other content. If you have a page with no content on it, then Adsense for domains can help your users. To get started you need to follow the Domain Set-up Guide for the specific registrars. Adsense for Search- Adsense has made some improvements to their Adsense for Search. You have the option of having the search option on your site, search your site, a collection of sites, or the web. Adsense for Contents - Adsense for contents lets you display ads that are are text, image or text and image ads. Links - Links units. This is just a list of topics within a link. Let's see how a link works when a visitor click on a link. When a visitor clicks on a link they will be taken to a page that will display a list of topics that is relevant to the content of your site. If they click on any of the Adwords ads on the resulting page you will be paid for the click. Remember: you are not paid when the visitor clicks on the link within a link unit on your site, but only when the visitors clicks on the Adwords ads on the resulting pages. Reminder: The program rule allows you to place three ad units and three link units on any page. Forums with Adsense You can monetize your forum with Adsense. Google advices using a skyscraper above the fold to the left side of your forum, with a leaderboard ad directly below the top navigation and below the first post. Forums leads you into a whole new avenue of compliance issues. You will need to monitor for "inappropriate content" from your users or spam bots that direct you to inappropriate sites. Thus, any image, content, link, etc. that Google finds inappropriate for "user-friendly advertising" is not allowed. Google suggests some of the following:
As you can see there is a lot to learn about Adsense. But the most important thing to remember once you got the basics is to experiment and track the results. Next: Adsense,
and the Public Service Ads
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