Adsense, CTR and Public Service Ads

Navigation

MAIN
Home
Articles
Ebooks
Report Your Scams
Dictionary

My Affiliate Place Blog

Sitemap
Contact
Privacy Policy

TECH SECTION

BUSINESS SOFTWARE
Accounting Software
Video Web Conferencing

COMPUTER SOFTWARE
Norton Utilities Software
Norton Business Security

COMPUTERS &
ELECTRONICS
Dell Weekly Deals
Dell Server-Electronic Deals

TECH ACCESSORIES
Tech Accessories Deals

LEARN AFFILIATE
MARKETING

Affiliate Marketing Info
Landing Page Basics
Net Etiquette

AFFILIATE PROGRAMS & PROMOTE
Find Affiliate Programs
Promote Your Business

ADSENSE
Adsense TidBits
Adsense Basics

ADWORDS
Adwords Basics

SEO
SEO Basics
Meta Tag Tips
Keyword Research
Search Methods

WEBSITE BASICS
Website Overview
Web Host Services Compare
Building Your Website
Domain and Subdomain
Website Protection-htaccess
Website Protection-Robots.txt

EQUIPMENT FOR
ONLINE BUSINESS
Buying A Laptop
Buying A Desktop
Protect Your Data

ARTICLE MARKETING
Article Marketing
Article Submission Services

EMAIL MARKETING
Email Marketing

BLOGGING

Blogging Basics
Blogging Income

PODCASTING

Podcasting Overview
Mechanics of Podcasting

Adsense, CTR
and Public Service Ads

What is CTR? How do I get rid of Public Service Ads? How do I maintain Adsense? All are important questions that I hope to help answer for you.

What Is CTR?

CTR is important within the Adsense realm.

So if you are diligently working with Adsense you need to know basically what it is and how it can impact your Google Adsense income. So, lets first define CTR.

CTR (Click Through Ratio) = Number of clicks/number of time ads viewed.

That definition should tell you something. What? If your CTR is high, people are clicking on your Google Ads, and you are getting paid by Google.

Be aware CTR for Adsense can vary for many reasons. Let me name a few: CTR can vary because of the topic of the blog or website, design of the website, where your traffic is coming from- loyal followers vs. search engine visitors. (It's been said that loyal followers click ads less than new search engine visitors).

Google Adsense Code To Get Rid of Public Service Ads

For me, getting rid of public service ads is always a work in progress. You may think you have it right, and then the public service ad pops up. According to Google there is a way to curtail the public service ads, but it requires a little HTML knowledge. If you have the knowledge, this is what you can do.

According to Google, you can place code on your web page to, in fact, implement "section targeting". These html comment tags will tell Google where to look for the content you want to target and adjust the Adsense ads to emphasize that area of content.

To emphasize a page section:




To get Google to notice the changes you need to do the following:
<html><head>This is the Title</title>
</head>
<body>


This is the text of your webpage where your content lies.



More text goes here

</body>
</html>

Reasons for Public Service Ads

Why do you not want Public Service Ads showing on your site? Simple. They offer you no income. So it is always wise to investigate, or at least know, why you may be getting these public service ads.

With that being said, here are some items to check off, when looking for a reason for receiving those unwanted public service ads.

1. Are you using frames? Google cannot match your content if you are using frames

2. Are you using session ids in your URL. Session ids change with each new viewer. Thus, if Google crawls your site, the session id will change once again when you have a new viewer. And your web page...it won't be indexed.

3. Web page may not contain enough content. Google cannot read java applets, images, mp3 files, flash movies, etc.

4. Google Adsense code is within an IFrame--Google will not be able to read the content

5. Your ad code has been manually modified. Which is a no-no.

6. You have a refresh tag

7. Make sure your Adsense code matches what you see in your Manage Ads

Adsense Checks for Your Website

One more issue should be addressed. There may be other reasons why your Ads are not showing-some is technical and others are just objectionable in nature.

1. First, and foremost make sure your Ads are around quality content, and that the content is relevant to the ads that are on your web page.

2. Make sure you have keywords that Google uses

3. Any objectionable content that does not comply with Google rules will affect your ads. Or whether your ads will show at all.

4. Recheck your Google code on your pages. If you have accidentally cut and paste only a partial section of the code on your web page you will have two problems. 1) No ad will show; 2) Web page won't be indexed. By the way this is an easy error to have happen.

5. Have you blocked to many of your competitors? If you did, that is why you may be getting the cursed Public Service Ads.

6. Avoid titles like "Advertisements" above or below your ads. Why advertise that to the visitor that they are looking at an ad.

Previous: Adsense Basics
Google Adsense and Analytics