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Where To Find Affiliate
Programs To Join
Where do you find affiliate programs to join that may fit your
niche? If you are new to the Internet that will be one of the first
questions you will ask if you want to monetize your content site.
Yes, Adsense is one avenue of income. But if you are smart, you will
have more than one avenue in which you can make money, which leads
me to affiliate marketing.
You can join an affiliate program either through an affiliate
brokerage company or through a program offered directly by a company,
which I refer to as standalone affiliate program. Each carry their own
risks if you do not do your due diligence on the company.
Let me be clear, in no case should you have to pay to belong to an
affiliate program. If there is a hint that you will have to shell
out money, click away.
Affiliate Brokerage Company
An affiliate brokerage company, is a company in which houses many
companies that are looking for affiliates for there programs. In a few
cases, there are merchants that will
except your website instantly. However, in most cases affiliate
managers of the program will take the time to look at your website
before approving or denying your acceptance into the program.
Not all merchants will accept you in their program, especially if your
site is new. However, as your traffic increases, your acceptance into
different affiliate programs will begin to increase. Bottom line, be
patient.
Here is a sampling of some of the affiliate brokerage companies where you
can look for affiliate programs. Remember, you will have to join the
affiliate brokerage firm before you can begin your search for affiliate
programs.
- Commission
Junction
-- Good company to do business with.
- Clixgalore
- Shareasale
-- Before you can add products through Shareasale, they will
verify your info. May take a day or two.
- LinkShare
-- LinkShare offers quality companies to fit your business and
website. Take a look through the different
companies. Some companies give you immediate approval,
other need to look at your site before deciding.
- OneNetworkDirect- Offers electronic products and
digital software titles.
- Google Affiliate Network - New-started by Google-offers
a variety of companies and it is in it's growing stages. I like
one aspect of the Google Affiliate Network, it gives an idea of
the demographics of the people you are reaching with the
software. Important if you are already reaching those people.
Stand-Alone Affiliate Programs
Stand alone affiliate programs are only as good and ethical as the business that is offering
the affiliate program. Sounds like a rather cautious statement, right? Well, this is what I would suggest.
- Always do your due diligence on the company before joining. Yes,
you're excited that it's within your niche. But that excitement can
turn to frustration if the commission you make seems to disappear, or
the rules of the programs seems to change by the day..
- Compare and contrast a stand-alone with a possible offering through an affiliate
brokerage program. I found in one
instance, the commission and revenue turn-around for one of my programs I was going to partake in, was better through
the brokerage firm then through the stand-alone program.
- Getting paid. With a stand-alone, you're relying solely on their
business ethics. Thus, when payday comes, and you don't get paid, it's
time to leave.
As you can imagine, finding a stand-alone programs is usually through your own Internet searches, or the company approaches you
through an email.
How To Join An Affiliate
Program
If you decide to go through an Affiliate Brokerage Firm, you will have to complete the
online form. Once the form has been completed and you have been accepted, it is time to look for an affiliate program.
1. You will go into their links section, browse the different categories, and companies. If you find a company that
you would like to be affiliate with, you just need to click a box that may say "Join Program".
2. If the company accepts you immediately, you will have to read and accept their affiliate terms.
You'll then be able to but their links on your site. The rules of
the affiliate program usually tells you what keywords you cannot use
in your "URL", as well as, what keywords you can use.
Usually you will find them on their main page within affiliate
brokerage firm's website. It might be wise to look at those keywords
before developing a web page, if that is one of the methods in which
you are going to begin advertising that specific product of service.
In most cases, companies will want to review your site before accepting you into their program. The wait can be anywhere from a day, to a week.
If you are a new site, don't get discouraged if some of the
affiliate programs you apply for reject you, -that will change as
your website grows. In fact, as your website matures and grows, you may find
some companies and or affiliate managers coming to you to ask if you
will market their products.
What To Consider When
Joining an Affiliate Program
Whether the affiliate program is associated with
an affiliate brokerage firm or it is a standalone affiliate program,
always do your due diligence on the company. Here are some elements
to consider when joining an affiliate program.
-
Method
of payment. - Check, PayPal, Direct Deposit (If you can do
direct deposit, or use PayPal that is the best way to go.
Checks, sometimes get lost in the mail.
-
Commission
Structure - At what dollar amount do you have to reach before
payout.
-
What
is the hold time for income earned
-
Do your research-
check out their reputation. If people are not being paid-it will
be quickly revealed.
-
How long have
they been in business. If it has been less than 6 months-do your
due diligence.
-
Customer Service
- do they take care of their customers, or ignore them after
they buy the product.
-
Does the affiliate program match your website theme - You will
not see many clicks if you do not follow this rule.
-
What is the affiliate program demographics, compared to your
demographics. If they don't match you will not see many sales.
Example: Your website is predominantly female but you put a
product/affiliate program that is directed to the male. Will you
get many sales? Probably not.
-
Location-Though this example is extreme it should get the
message across. If you are from the US and you decide to sell a
product that is based in China, do you think anyone would want
to pay the tariffs on the goods. If I was a customer, I surely
wouldn't.
What Are Cookies?
What are cookies? A cookie-specifically a "HTTP cookie" is a small piece of data
that allows the service to identify individual users requesting web
pages from a server.
The cookie is used in the following ways:
- Identify user adding or removing items from shopping cart
- Keeping track of user preferences
- Keeping track of users behavior
- Keeping track of individual sales by an affiliate
This is how a cookie works. When an individual clicks on a link, it is
the cookie that allows the server to associate the
information between the server and the user. And this is how most affiliate
programs keep track of who is hitting your site.
If you look within your affiliate program, you will notice
how long a cookie will last. The length of the cookie can be as
little as 2 days to as long as 45+ days.
Organizing Your Affiliate Links
Once you get into affiliate marketing, you will find that soon you may be getting a
lot of affiliate links. And as they accumulate, you may begin to ask yourself, "How do you keep track of them?"
The best way to keep track of your affiliate links is through an Excel program or some other spreadsheet program. You
just need to create three columns: Label them as such:
- Product Name
- Url
- Description
Different Affiliate Payment Methods
Let's first talk about thresholds. Thresholds is the amount of
commission you have to make from the different programs before you
will receive your money from the affiliate brokerage firm.
It is the affiliate network that sets the dollar threshold you
need to reach before they will release your funds. The threshold can
vary from as little as $10 to as much as $200.
Different Affiliate Payment Methods by Merchants
There are different payment methods that different advertisers can utilize and which publishers can partake in if they feel
it fits their website and their marketing ability.
- PPC-pay-per-call-you're paid for the call. If a customer uses the number on your site to call, you will be credited with that call if 1) they buy; 2) they stay on the line for
a certain period of time.
- CPL - cost per lead-if they fill out a form or subscription
- CPS - cost per sale-if you send a person to the advertiser website and that person buys-you will receive a portion of the sale that
you agreed upon when you signed up for the program
- Cost per click - Google Ads is an example of this program. If someone comes to your site and they click on an Adsense Ad, you will receive
money for that click.
- CPM - Cost per impression- for every 1000 views you will receive a sum of money that was agreed upon by the Advertiser and Google or some other third-party company.
- PPC - Pay per call - this is a relatively new advertising vehicle. You put a phone number on your site and if the visitor call the number, you will get credit for that
call or purchase. (This is determined by the advertiser).
In the last couple of years, Internet rules for affiliate marketing has
changed. It is wise to acquaint yourself with these
affiliate marketing rules. Why? These rules have been instituted by the US Federal Government, and affects both the
affiliate marketer and the owner of the affiliate program. And, there is one
single rule that the government states-"Ignorance of the law does not
exempt you from the penalties."
More Reading....
Affiliate Program Scams and Other Issues
Different
Payment Methods of Affiliate Programs
The Rules of
Affiliate Marketing
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