Malware -- these
programs are not spyware, but they can cause a lot of damage. They are
scripts that continue until your data is destroyed -- Trojans and Worms
are example of that. (That is why it's important to have solid
protection, like Norton, McAfee, etc. to protect your data and Internet
experience).
Meta Tags -- tags to describe aspects of a web
page.
Meta Tag Generator -- A tool that will output
META tags based on the page.
Microblogging - Microblogging is publishing short message or updates that
are two to three sentences long. Microblog posts can be read on your
desktop or mobile. Examples: Twitter, Facebook.
Mousetrapping -- The use of a browser by a site
to keep a visitor captive. Such as, deleting the "Back"
button capability or by the use of pop-ups.
Payment Threshold -- The minimum payment that
the affiliate must accumulate before payment. Be aware of the payment
threshold.
Payout -- The amount of money you receive from participating in a program.
(Commission)
Phishing -- An email scheme to obtain
confidential information from the owner.
Pharming -- Scheme to obtain personal or private (usually financial related) information through domain
spoofing. Pharming 'poisons' a DNS server by infusing false information into the DNS server, resulting in a user's request being redirected elsewhere. Your browser, however will show you are at the correct Web
site.
Podcasting --A Podcast is an audio file that is syndicated via an RSS feed, that you download and listen to with your computer or a portable device such as an iPod.
Publisher/Affiliate -- The person who is
advertising the products or services of other companies to generate
revenue.
Reports -- Some affiliate programs have built
in tools that allow affiliates to generate a lot of reports-- track
their earnings, identify trends, and improve their marketing.
Reserve -- Part of the affiliate's commission that is retained as a reserve for a period of time.
Return Days -- Return days indicate the number
of days after a visitor clicks on the affiliate link for which the
affiliate will still receive commission if the customer/visitor returns.
Rotation -- Affiliates can choose to rotate the
banners on their site, so that the visitor will not constantly see the
same ad over and over again.
Sale % (Pay Per Sale) -- You are paid a
percentage of the sale that you generate. So, as an affiliate, if
you sell a product that is offering 10% commission on a product that
sells for $15.00, you will get $1.50.
Scraping -- The process of sending an electronic copying bot to take everything it sees, and creating unlimited number of instant documents.
Search Engine Optimization -- The process of
choosing targeted keyword phases, and working to see that these keywords
work well when promoting the site.
Site Targeting -- targeting to specific
sites or groups of sites for advertising purposes.
Snoopware - Software that
keeps track of user activity on the computer. Snoopware programs can
record keystrokes and can take snapshots of the screen you are on.
Spam Traffic -- Hits you
receive on your website, that has no relevance to your site.
Spiff -- Spiffs are additional bonuses you make on a per sale basis.
A Spiff is figured by multiplying the number of units sold during the spiff period by the spiff amount. If you sell 10 units with a $50 spiff then you'll make $500 on top of your regular commissions for the same
period.
Splog -- Spam blogs, are blog sites which the author uses only for promoting affiliate websites. Purpose is to increase page rank, or use the blog as a link outlet to get new sites listed. The articles are consider spam, with no viable content.
Stop Words -- SEO Term -- meaning the word is
so common that it is useless in the SEO process. Examples: and,
an, etc.
Storefront -- Are prefabricated pages that show
products in a pleasing manner.
Sub-affiliate -- An affiliate referred to a
program from another affiliate. For each sale generated by a sub-affiliate the parent affiliate gets a commission
Super Affiliate -- An individual (affiliate)
that can generate a significant amount for an affiliate program.
Tagboards -- Blogging tool that allows your
readers to interact as if in a forum.
Tagging -- Tags are
keywords that acts like a subject or category. A keyword is used or
organize a web page and or objects on the Internet. An image of
web page can have multiple tags. A user can use these tags to do a
search on similar web pages.
Text link -- Is a hot link that is not
accompanied by a graphical image.
Title Tag -- HTML tag used to identify the text
at the top of the Web page.
Tracking Method -- The method that is used to
track leads, sales, click through, and or impressions, which is
generated at the merchant's site.
Traffic -- The actual visitors to a web site.