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HOW DO I BEGIN WITH SEO 



SEO and Keywords- You Need Them Both

SEO is a process which helps you to tell the search engines and your visitors-what your web page is all about. Without SEO and it's important counterpart-keywords, neither the search engines or visitors will find you.

Learning SEO takes a lot of time and a lot of work.  However it is an important factor in getting your website noticed.  It is a process that is well worth the time to learn-- if you want to make money long-term.

If your website is up and running on the Internet, but no one is coming, then it is time to begin the SEO process.  



Beginning SEO


Here are some quick tips to begin your SEO process.

  1. You must determine what keywords and keyword phases would best fit your web pages..
  2. You want to find words that people will most likely put into the search box when they are looking for specific information.
  3. After you have your keywords, you must weave the words into your copy. No keyword stuffing. (Keyword Stuffing is an unethical practice of stuffing keywords, throughout your content and in your Keyword Meta Tags.  Such as the repetition of a certain word, too many times.)
  4. 1 or 2 of your keywords should be in your meta tags and meta description
  5. Make sure that your meta title and meta description match the content of your web page. Do not put the same meta title and meta description on each and every page. Don't think it happens? It does. I've seen individuals put the Index title and the Index description on every page.
  6. Use exact words, not general words to describe your product or service. Why? General words may help you get visitors but not necessarily buyers.

    Example: Cheap Tools, free tool, ugly green tools.

  7. Overused Keywords- Are the keywords that are dominated by the large established websites. If you are a new website, you may be competing for position with the established websites depending upon your niche. This does not mean that you should not use the overused words, just don't expect to be number one or within the top ten.
  8. Label images-within your HTML code, label your image with the "alt" command. Images are a growing search option.
  9. Use appropriate HTTP codes when you remove a page permanently or temporarily
  10. If you have "Click Here" link, change the "click here" link to the product or service name. Why? The search engines will withing the anchor. The search engines only see click here and will probably assume the information is not important.


Keywords and keyword phases are both important in your SEO marketing mix. Some have even used misspellings. But you really have to be careful about the misspellings in your copy- it can make people think that you're unprofessional. For me, I'll forego the misspellings and use variations of the keywords and keyword phases to draw additional traffic to my site.

Keyword Density - This is a mixed bag when it comes to keyword density. Some say, it's not that important. But I say, measuring keyword density has it's place. Why? If Google believes your keywords are out-of-sight, you can be penalized for keyword stuffing.

Thus, I feel if it does nothing else, it protects you from being penalized by Google or the other search engines. So what percentage of keywords/keyword phases should you have?  Some use a simple formula of 2-3 specific keywords or keywords phases per 500 word count. And yet others, utilize a formula that is as follows:

For major keywords 3-7%
For minor keywords 1-2%


Other Things To Consider

Here are some does' and don'ts' of setting up a page.
  1. You should have fewer than 100 links on a page or the search engines may flag it as a link farm.
  2. Use robots.txt file to manage your search engines for the good bots. For the bad bots -use htaccess file.

    Note: For information about setting up an .htaccess file or robots.txt file go to Website Protection
  3. Do not use hidden links or  text. (Bad-hat tactics that will get you banned by search engines)


META TAGS AND SEO

Search Engine Optimization is a continual learning curve for myself.  But what I have learned is that the keywords should be optimized within the body of your text, and in your Title Meta Tags and Description Meta Tags. Here are some helpful hints for your meta description and title tags:
Meta Description and Meta Title Tag
  • Short descriptions- works better for navigational queries.
  • Longer descriptions - work for SEO and informational queries.
  • Keywords should be within the Title and Description Meta Tags.
  • Title and Description Meta Tags should be descriptive for EACH web page

How about the meta keywords tag? The large search engines such as Google and Yahoo no longer utilize the meta keywords tag, but the small search engines still may utilize them. So, if you want to reach a wide audience, I would keep the keywords tag active.

However, the meta keywords tag is a mixed bag for many webmasters. Some will use the meta keywords tag, as a reminder of the keywords they have used on the page. Yet others, would rather not use the tag because they feel it is giving the competition an unfair advantage. The decision is yours.  For me personally, I'll keep using my Keyword Meta Tags as a reference and to entice the smaller search engines to visit my website.



More Meta Tag Help

Here are some additional Meta Tag help for specific situations that you may encounter:

Cache Page:

The Cache Page that Google creates is used by Google in the event your website is unavailable. If you don't want Google to create a cache page than with the head put:

META Name="GOOGLEBOT" CONTENT="NOARCHIVE"


The "NOODP" tells the robots not to use the blocks the Open Directory Project description of the page from being used. 

META Name="ROBOTS" content="NOODP"

Note: content="NONE" means to "NOINDEX, NOFOLLOW" it does not means that there are no restrictions on the page.

Seasonal Page:

If you have seasonal page, you can have Google
stop crawling that page by using the "unavailable_after" tag.


Submitting Your Web Page to the Search Engines

After all the checks, it is now time to put your web page onto the Internet and bring the search engines to your site. How?

You can manually submit to the search engines or you can have a SEO service do it as well.  The choice is yours.

If you decide to submit your Home Page through the submission service, be sure to have the following at your fingertips: 1) URL; 2) Page Title (Meta Tag Title) 3) Keywords, 4) Description; 5) Contact Information; 6) Categories.


MAJOR SEARCH ENGINES

Some of the sites are free to add your url, while others are not.  If you want to try the manual process and no go through the SEO submission services here is a short list to get you started.
  1. Google
  2. Altavista 
  3. All The Web
  4. DMOZ 
  5. Yahoo
  6. Hot Bot 
  7. Excite 
  8. Webcrawler


SEO Submission Services
  1. AddMe -- SEO Service that will submit to 14 directories for free: focusLook, Burf, Subjex, Alexa, Scrub The Web, Google, LookSeek, Jayde, InfoTiger, NerdWorld, Aeiwi, Walhello, LifeTips, ExactSeek, and EntireWeb
  2. AddPro - SEO Submission Service that will submit your website to 18 directories.

    These are two examples. To look for other services do a Google search under "SEO Submission Services".

Before submitting, be sure that you have no broken links (links that go nowhere).  If you do have any broken links, the spiders will not go any farther. You can get an online link checker that is usually free. (I use XML-Sitemaps Online Sitemap Generator. When you create your sitemap through them, they tell you if you have any broken links. There's a one time charge of $5 for the broken-link service. For me, it sure beats trying to find broken links on my own, when I have so many pages.


Next: Keyword Search and Research Basics



Keyword Elite

If you have surpassed the free stage of keyword search and research and are looking for a tool that will advance your website, PPC program, and Adsense program to another level, then take a look at Keyword Elite the comprehensive tool for your SEO, PPC and Adsense keyword search.




Keywords are important to Search Engine Optimization. Optimizing your site may be a lot of work and require a lot of trial and error -- but keep plugging away -- you'll see success.



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