For those looking for a secondary malware remover than look at Ad-Aware SE Personal is free for personal use. The Ad-Aware 2008 Free offers only anti-spyware to protect you against identity theft, online fraud and other cyber crimes. What's the difference between free and pro-you get anti-spyware and anti-virus protection with the pro version.

Internet Window Washer -- Internet Window Washer is a great tool to keep everything clean on your system.  This is freeware. It is now Vista compliant.

Netcraft Toolbar - Free Phishing tool - Gives you a risk rating of the site, see the hosting location, protects you against phishing attacks, helps you to evaluate
fraudulent urls. Works with Internet Explorer on Windows 2000/XP or Firefox 1.0 or later. Great tool to have if you are only using an Anti-Virus software program and not an Internet Security program.

Roboform -- Roboform is a password safe program. If you have under 10 passwords to protect than it is free. But if you go over the 10 passwords after the 30 day trial-you have a one time charge, with continual free updates. If you need it for an online business-it gives you everything you need. Such as:
1) Memories and encrypts your passwords and logs you in automatically
2) Password encryption to safeguard your roboform list
3) Automatically generates passwords if you need them
4) Backup your passwords and allows you to make a hard-copy for additional security.

AUTORESPONDER TOOLS

AWeber Autoresponders --   AWeber offers small business email marketing software that delivers email newsletters with over 75 HTML templates, signup forms (you can create these signup forms with their point-and-click wizard), follow up messages for your traffic, and email web analytics (shows you what email campaigns are working, as well as, not working.)

Ultimate Autoresponder - Ultimate Autoresponder is an autoresponder that you can place on your own server. There is only a one time charge for the software. Ultimate Autoresponder is a Smart, Sequential Autoresponder which is Capable Of Sending Audio, Video And Html With Built In Html Editor. Subscribe From Webpage Form Or By Email. Unlimited Campaigns And Unlimited Subscribers. Sends Newsletters And Broadcast Messages. Your server must have the following available: 

Minimum Server requirements:

Catch-all email
POP3 access to email account

MySQL (version 3.23 or higher)

MYSQL database
PHP (version 4.2.3 or higher)

Crontab

STATS TOOLS

StatCounter -- And yet another, stat counter.  Each individual has a preference as to which stat counter they like best.

Free Stats -- This is a Free Hits and Statistics Service. Free Stats will track your detailed web site statistics (hits, page views,etc.) You just insert their code on your page and you're ready to go.

ADWORDS TOOLS

Click Ad Equalizer - Will help you with your Adwords campaign. It will help you to determine the most profitable keywords. Ad Word Equalizer will tell you what products are selling with each keyword, as well as, the cost-per-click across cheaper search engines. Click Ad Equalizer works with MS Windows 95 to MS Windows XP

SEO TOOLS

Traffic Travis - Traffic Travis offers a free tool and a professional tool to help with your SEO/keyword/PPC. The Traffic Travis mini-course gives you suggestions on your SEO process. His mini-course is really helpful to those new to SEO.

Article Submitter
Submit your website to thousands of directory. Writing and submitting articles helps your website in three areas: SEO marketing, link building and traffic. But manually submitting to the different directories can be time consuming.  (To test - hit the Article Submitter tab for the free version).