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Adsense Arbitrage Explained

By Vickie J. Scanlon




Adsense Arbitrage has been around for a while, but many don't know what it is or how it works. Though I have not ventured into this area, through my research, it has been said that many can make money in this arena.

However, you do need a good handle on Adsense and Adwords and have the tools to make it work. So, what is Adsense arbitrage and it's advantages and pitfalls?


What is Adsense Arbitrage

Adsense Arbitrage is paying a low price for a keyword in an advertising program like Yahoo Search Marketing, MSN AdCenter and Adwords (more on Adwords) and then directing the users who read your ads to a page with Adsense or some contextual advertising program on it that has a higher payout. For example: You bid $.50 for a keyword and direct your traffic to a landing page with ads that pay $1.00. Sounds easy, but it isn't.

Is Adsense Arbitrage Legal?

Yes, it is legal, but this is where the problem arises. There are some people that use this process to bring people to a page with just ads on it, without any quality content. I don't know about you but I find it a little aggravating to find only Adsense ads or ads from another PPC search engine program with no content? No, I don't click on the ads, I just click away and do another search.

This aggravating dilemma has been addressed by Google with new pricing features. They now adjust the cost of a keyword-targeted content click if they feel that the page will not result in a sale, or action that the page is suppose to generate. The payout of the click would be less. Then on the Adwords side, Google can penalize you by placing a higher cost on your keywords -- thus, making it very unprofitable for you and very profitable for Google.

You Can Make Money and You Can Lose Money?

Yes, you can make some money, but you should be confident in your knowledge of Adense and Adwords and have the tools to monitor the ups and downs of your Ads.

And yes, you can lose money. If you don't stay on top of your stats--seeing what is coming in versus what is going out-- you could find your pocketbook a lot lighter. In addition, with the many changes that Google has put into place, many who have utilized Adsense arbitrage through Google only have found their business profits dwindle or worse yet, dwindle to a loss. So what have they done?

Many have went across several search engines- placing Adsense on their content pages and then utilize different PPC search engines to direct their users to the pages. In some cases they have seen good returns and in others, just enough to have a good dinner.

As you can see, Adsense Arbitrage is a way to make money, but it is not for everyone. Why? It's time consuming, you need the tools to monitor your stats, the know how of analysis, a strong knowledge of Adsense and Adwords and the know how to creating good ad copy.

Even though I find Adsense Arbitrage interesting -- I believe I will leave it to those who have the time, money and knowledge and the gambling spirit. For me, I'll stay with affiliate marketing and try to build a strong business that will last a while. As to your choice, that's up to you.



About the Author:

Vickie J Scanlon -- Visit her site at: My Affiliate Place for  articles, ebooks, How to info about Adsense, affiliate opportunities, tech accessories, software utilities and computers -- all geared to help the affiliate/small businessperson online.