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 		AdSense Rumors And Fact

By Vickie J. Scanlon



As we all know, Google is ever evolving. They are constantly changing, expanding, experimenting and attempting to keep webmasters honest. Here is a sampling of what is new and what the current buzz for Google Adsense is today.


Google Ad Placement-Advice
Per Google's Inside Adsense - it has been advised that webmasters  should take extra care as to where they position their Google Ads. Some webmasters have inadvertently placed ads too close to frequently clicked links. on their web pages.

Though Google states "ad placement may not inherently violate our program policies, it could increase the risk of invalid clicks being generated on threads, which would be in violation of our policies." Currently this is friendly advice. which suggest that you really should go over your web pages and make sure that their is adequate distance between your links and Google links. As you know with friendly advice - this is a warning to comply, but it soon can be an infraction that can lead to Google punishing your site.

No small icons next to ads -- Do not place your ads next to icons that encourage or suggest that visitors click on the ad to get the info they need. Though for some, this is information is old news, it's good to review. By the way, this goes for any suggestive statements that encourage visitors to click on the link. You will be penalized.


Google Fact or Rumor
There is a lot of buzz going around, that Google is attempting to clean up their Adsense programs. The buzz centers around those individuals with websites that were specifically built for Adsense alone (a web page full of Google Ads- with no viable content) or those practicing Adsense arbitrage (buying traffic from one PPC and selling it to Adwords advertisers through their Adsense Units). Both gives the surfer no content, just ads. 

The end result, some webmasters with these types of sites have been contacted by Google, stating their Adsense balance will be paid, and their accounts will be permanently closed. Translated, Google wants content, then ads that compliment the content-not just Google ads with no content.

If this rumor is true, then it proves that Google is attempting to keep "everyone honest" when working online, as well as, helping to bring more advertisers back to the Google table. This can be better for all that use Adsense in the long run. Short-term, you may see some revenue drop, but I don't think much.

To conclude, if you are using Google Adsense as a secondary or complimentary income for your website you should keep up with all the changes. Though this may be hard at times, it can save you from having a gut-wrenching headache, long work nights, and lost revenue, to boot. 

About The Author:

Vickie J Scanlon -- Visit her site at: My Affiliate Place for articles, ebooks, How to info about Adsense, affiliate opportunities, tech accessories, software utilities and computers -- all geared to help the affiliate/small businessperson online.




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