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Article Marketing Basics
By Vickie J. Scanlon
Do you want to utilize articles as one of your marketing strategies? But do not know what you need to do after you write the article? If that's
the case, here are some helpful hints to get your article writing out to your target market.
Simple Rules to Article Writing
Here are some simple basic rules to article writing. First and foremost keep in
mind the purpose of the article you are writing, then proceed with these simple rules:
Mechanics of Article Writing
1) It is best to use Notepad with the format "word-wrap" off. A lot of the article directories want your article
to wrap naturally, without any hidden sentence breaks or page breaks. If your article
doesn't wrap naturally and has a lot of unnecessary coding garbage, they will more than likely reject the article and make you clean it up and
resubmit it again.
2) If you are using Microsoft Word stay away from the smart quotes. The smart quotes will leave your document
with question mark symbols and/or other garbage. In addition, Microsoft Word gives you additional hidden coding garbage-that directories
do not want. Again, some of the directories can work with Word, while others cannot.
My suggestion is to create it in Word, do your spell check and than transfer
it into Notepad to keep the copy clean for the directories- and to eliminate headaches. If you are submitting by hand, you definitely do not want to do this tedious task two or three times.
Your Signature
At the end of your article be sure to put your resource box. That should
include your signature. Not only should it include your website
info and/or blog info but you can also promote your product or service as well. But don't go crazy with the links in your resource box.
Some directories only allow two or three links.
Also make sure your signature is concise and relevant to the article. If your article is talking about programming and you give them a link about shoes, you
really missed the mark and your target market. And, that translates into lost affiliate
revenue, lost time, lost energy and used bandwidth.
Get your articles out there
If you are a new site, it is important to get your site name out to the masses to see. Granted, for some it may be a tedious job
but you will see targeted traffic coming your way. You can usually find tools to
help to automate the process like Article Mass Control.
Articles for the Search Engines
Again, Search Engine Optimization does come into play. Make sure that you have several keywords in mind. Try to weave the keywords
into your copy without distorting the quality of your work. The keywords will help the search engines find your
article, and thus, get your article indexed and seen by yet more of your targeted market. And who knows, you may find your article in
the top ten of Google, MSN and Yahoo.
To conclude, article marketing is a cost effective way to get your business off the ground and in full view of the Internet community. In fact, some webmasters have utilized article marketing as one of
their major marketing strategies when promoting their site. It takes time, your energy,
but the rewards can be great. Why?
Articles do not stop circulating after you're done
with a 6 week campaign. Your article will continue to give you traffic for many years to come.
About the Author:
Vickie J Scanlon -- Visit her site at: My Affiliate Place for
articles, affiliate deals on tech accessories,
software, notebooks and desktops for business and consumer and
article marketing tips and more.
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