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Content - SEO - SEM - Target Market - What Comes First? By Vickie J. Scanlon Content, SEO, SEM, Target Market -- What comes first? I would say content. Even though many say that content is King on the Internet, many may not realize the interrelationship of content to SEO, SEM and your target market. How does content influence your target market and the search engines? Let's see how it translates into your website health and success. Content and SEO First, left's define SEO. Search Engine Optimization is the process of designing a webpage/website so that the search engines can easily find you. The process of optimizing your page or website is through the placement of chosen keywords within your content --(your text copy), as well as, within your meta tags. When you choose your keywords, and weave them expertly within your content -- without sacrificing readability or interest, you will have created a quality, optimized page for search engines and for your target market. If the content is useless or not of quality, expect a quick click away from your site. If you are a newbie, it is important that you have quality content just to make the search engines take notice of your site and to begin indexing you. And if you've been online for awhile, quality content is essential to your website continued success-SEO speaking. If the quality of your content begins to slip you will see lost revenue, lower page ranking, and fewer clicks on your website. Ouch! Content and SEM SEM (Search Engine Marketing) is the submitting, researching and positioning of your website within the search engines to maximize your website to the masses. This includes, PPC (pay-per-click), paid listings and search engine submissions to increase your website's exposure for all to see. Where does content come into play with SEM. Google has stricter rules for it's PPC -and landing page criteria. Landing pages must have keywords that are relevant to the PPC ad they are using. If your landing page does not have the relevant keywords associated with your ad, you may be finding that you are paying more for a keyword than others. If you don't realize it, let me tell you --you have just been penalized. Quality Content and your Target Market So what is quality content? Quality content should be interesting, relevant and useful to your target market. And yes, if the quality of your content is useful, people will come. Without it, people will leave and search elsewhere for the content they seek. Quality Content will also lead to websites linking to your site. If the websites are relevant or complimentary to your website, you can see an increased importance of your site with the search engines. And yes, that translates in a higher page rankings and better positioning in the search engines. To conclude, even though the Internet is evolving - Social Bookmarking, YouTube, MySpace-- they still require one thing - Content. Content-be it written, audio or video- content must come first. For with it, it will give you the targeted traffic that you need to prosper on the Internet. About The Author: Vickie J Scanlon -- Visit her site at: My Affiliate Place for articles, ebooks, SEO Tips, tech accessories, security utilities software, accounting software and business computers, and how to of learning the different phases of affiliate marketing and internet marketing. Links to Advertising Tools
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