|
Navigation
MAIN
Home
Articles
Ebooks
Report Your Scams
Dictionary
My Affiliate Place Blog
Sitemap
Contact
Subscribe in a reader
TECH SECTION
BUSINESS SOFTWARE
Accounting Software
Video Web Conferencing
Virtual
Phone Service
COMPUTER SOFTWARE
Kaspersky Utilities
Software
Avast Security Utilities
COMPUTERS &
ELECTRONICS
Dell Weekly
Deals
Dell Server-Electronic Deals
TECH ACCESSORIES
Tech Accessories
Deals
LEARN AFFILIATE
MARKETING
Affiliate Marketing Info
Landing Page Basics
Net Etiquette
AFFILIATE PROGRAMS & PROMOTE
Find Affiliate Programs
Promote Your Business
ADSENSE
Adsense TidBits
Adsense Basics
ADWORDS
Adwords Basics
SEO
SEO Basics
Meta Tag Tips
Keyword Research
Search Methods
WEBSITE BASICS
Website Overview
Building Your
Website
Domain and Subdomain
Website Protection-htaccess
Website
Protection-Robots.txt
EQUIPMENT FOR
ONLINE BUSINESS
Buying A Laptop
Buying A Desktop
Protect Your Data
ARTICLE MARKETING
Article Marketing
Article
Submission Services
EMAIL MARKETING
Email Marketing
BLOGGING
Blogging Basics
Blogging Income
PODCASTING
Podcasting Overview
Mechanics of Podcasting
| |
Linking Issues
by Vickie J. Scanlon
As everyone knows, linking is a viable way to increase Page Rank. This in turn, gets your website or blog noticed on the Search Engines, which you want. Why? Because it allows visitors to find your site more
easily and improves your page rank if more people visit.
So, why am I talking about linking, besides the obvious? Well, there seems to be
yet a new debate hitting the Internet. But let me give you an idea of the rules before you see the debate.
What Google and Search Engine Say
Google felt that buying and selling links lessened the quality, integrity and creditability of the links on the Internet. And stated very clearly that selling links whose sole purpose was to pass PageRank was a violation of their quality guidelines. Note: other search engines say the same thing.
Linking and the FTC
The FTC at http://www.ftc.gov/os/2008/03/PO64101tech.pdf
states that "Consumers who endorse and recommend products on their blogs or other sites for consideration should do so within the boundaries set forth in the FTC Guides Concerning Use
of Endorsements and Testimonials in Advertising and the FTC's guidance on word of mouth marketing."
In addition the FTC has "advised the search engines that they need to disclose clearly if the ranking
of other presentation of search results is a function of paid placement."
Now that you know the rules, where is the linking debate?
The Debate on paid links
The debate on paid links reared it's ugly head when a new company called "InLinks" started
advertising their new paid links service. They suggested that if properly done Google could not detect the
links. Anything of this high interest among webmasters, you know it wouldn't--
and it didn't take long for the debate to take on a quick life of it's own on the Internet. Is it resolved? No.
Paid links is always a hot topic and, I'll just say, everyone has an opinion, I find the debate rather interesting.
For me, I'll just grab me some popcorn, and sit back and watch.
About the Author:
Vickie J Scanlon -- Visit her site at: http://www.myaffiliateplace.biz
for ebook, business notebook and desktop deals, security
software, tech
accessories, and how to info on the different phases of affiliate/internet
marketing and more.
Links to Advertising Tools
|