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Linking Issues
by Vickie J. Scanlon As everyone knows, linking is a viable way to increase Page Rank. This in turn, gets your website or blog noticed on the Search Engines, which you want. Why? Because it allows visitors to find your site more easily and improves your page rank if more people visit. So, why am I talking about linking, besides the obvious? Well, there seems to be yet a new debate hitting the Internet. But let me give you an idea of the rules before you see the debate. What Google and Search Engine Say Google felt that buying and selling links lessened the quality, integrity and creditability of the links on the Internet. And stated very clearly that selling links whose sole purpose was to pass PageRank was a violation of their quality guidelines. Note: other search engines say the same thing. Linking and the FTC The FTC at http://www.ftc.gov/os/2008/03/PO64101tech.pdf states that "Consumers who endorse and recommend products on their blogs or other sites for consideration should do so within the boundaries set forth in the FTC Guides Concerning Use of Endorsements and Testimonials in Advertising and the FTC's guidance on word of mouth marketing." In addition the FTC has "advised the search engines that they need to disclose clearly if the ranking of other presentation of search results is a function of paid placement." Now that you know the rules, where is the linking debate? The Debate on paid links The debate on paid links reared it's ugly head when a new company called "InLinks" started advertising their new paid links service. They suggested that if properly done Google could not detect the links. Anything of this high interest among webmasters, you know it wouldn't-- and it didn't take long for the debate to take on a quick life of it's own on the Internet. Is it resolved? No. Paid links is always a hot topic and, I'll just say, everyone has an opinion, I find the debate rather interesting. For me, I'll just grab me some popcorn, and sit back and watch. About the Author:
Vickie J Scanlon -- Visit her site at: http://www.myaffiliateplace.biz
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