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Promoting My Affiliate
Programs--How?
By Vickie J. Scanlon
Getting your website up, is really just the first
phase of your journey to a career on the Internet.
You must promote your website, your product or
your service to the world. Well, how do you do it?
There are many different ways to promote your affiliate program, however, it
depends upon what type of program it is, “Your Turnkey Program”
or Affiliate Linked-Program for selling a product.
Hmm-mm, interesting. What works, what doesn’t?
GET OUT THE WORD
Bulk Emailing – Bulk emailing use to be the
craze. Did you notice the word use to be the craze. That has changed with the stricter spam rules and
penalties – all to protect us. But bulk emailing
can be done, if you have an opt-in list – such as,
through a newsletter. But don’t overextend the use,
you may lose subscribers.
Classified Ads – With free classified ads you
can definitely get hits – and possibly some sales.
But don’t choose this as your only way of getting sales.
There are some drawbacks. You ask, “What drawbacks”.
From my own experience, I’ve encountered individuals
requesting information about my program – as a ploy
to getting me to listen to their sales pitch.
SPAM? Maybe. Annoying? Definitely. The height of
annoyance is when they ask me to call them
long distance, so that I can speak with them – only
to have them give me a sales pitch on their program.
However, if you have a classified ad site on your
website – you’ve got yourself a built-in opt-in list.
You can gently sell to them, while verifying or
thanking them for their ad.
Traffic Generators – Traffic generators can work
on a turnkey site that many others are also
partaking in to generate money for themselves.
What I found is traffic generators are better
suited for turnkey businesses. It is basically
a simple way for you to entice other people
in business to look at your program. You know
– it’s the “I’m not really happy with what I’m doing
I wonder what else is out there” syndrome. Or
it’s the – “I really need another program so that
I’m not a one-man Joe in business” syndrome.
In either case, it’s a safe place to see what’s
happening or new on the Internet.
Messageboards, Discussion Groups, Forums -- These
are great ways to get your message out and be
personal at the same time. But you have to follow
the rules, and you should contribute constructive
and/or helpful information that is relevant
to the discussion at hand. This is a time-consuming
way to build sales – but a great way to build
credibility, business relationships, and sales.
Note: Please don’t blatantly advertise.
This action could cause the following problems
to occur: 1) you being banned from the forum;
2) your advertising being eliminated and noted by
the administrator; 3) making the other members
angry and thus, losing credibility. All in all,
follow the rules.
Ezine and Safelist Advertising -- Ezine advertising
and safelist advertising are good methods of
advertising. In each case, you have to join their
list and follow their rules to submit your ads.
If you want to try your hand at safelist advertising,
I would suggest that you create a separate free
email account on Yahoo. Why? A safelist allows
all that have joined to submit their ads to you,
as well as, you to them. Here, your subject
line is your eye catcher – so choose wisely.
Ezine advertising is a very good way to
advertise your turnkey site, website,
product or service. You have the option
for free (need to watch for their instructions),
and various paid ads. What’s great about
ezines? It’s an opportunity to sell to a
more targeted market. The more targeted your
market, the better the opportunity to get a sale.
Articles – Articles are a great way to get
the word out about your website and your
product or products. However, please make
the article informative – or you’ll lose
your credibility and the reader.
Search Engine Optimization – If you have a website
you should submit to the search engines. To review
the process on how and where, you can go to
my site at Affiliate Info SEO and
Keywords
Linking – Linking is the exchange of your link with
that of another webmaster. This can be very beneficial,
however, make sure the websites that you link to compliment
but does not compete with your site.
I’ve touched on only some of the methods of
advertising that you can use to get the word
out about your product/service or website.
The most important thing to remember is to keep you
mind and eyes open for new ways to promote your product
or service – and do your research.
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