|
Navigation
MAIN
Home
Articles
Ebooks
Report Your Scams
Dictionary
My Affiliate Place Blog
Sitemap
Contact
Subscribe in a reader
TECH SECTION
BUSINESS SOFTWARE
Accounting Software
Video Web Conferencing
Virtual
Phone Service
COMPUTER SOFTWARE
Kaspersky Utilities
Software
Avast Security Utilities
COMPUTERS &
ELECTRONICS
Dell Weekly
Deals
Dell Server-Electronic Deals
TECH ACCESSORIES
Tech Accessories
Deals
LEARN AFFILIATE
MARKETING
Affiliate Marketing Info
Landing Page Basics
Net Etiquette
AFFILIATE PROGRAMS & PROMOTE
Find Affiliate Programs
Promote Your Business
ADSENSE
Adsense TidBits
Adsense Basics
ADWORDS
Adwords Basics
SEO
SEO Basics
Meta Tag Tips
Keyword Research
Search Methods
WEBSITE BASICS
Website Overview
Building Your
Website
Domain and Subdomain
Website Protection-htaccess
Website
Protection-Robots.txt
EQUIPMENT FOR
ONLINE BUSINESS
Buying A Laptop
Buying A Desktop
Protect Your Data
ARTICLE MARKETING
Article Marketing
Article
Submission Services
EMAIL MARKETING
Email Marketing
BLOGGING
Blogging Basics
Blogging Income
PODCASTING
Podcasting Overview
Mechanics of Podcasting
| |
Web Log Analyze Your Data
By Vickie J. Scanlon
Your web log can be a great source of information. You can learn a lot about your website performance and your visitors, be it human
or robots/spiders. It's all useful.
In most cases, your web host provider provides you with log analysis software. Let's take a look at 3 of the most
common.
Web Log Analysis Software
There are many log analysis software out there. The most common are the three below, with the Webalizer log analysis software being the most commonly used by web host providers.
Urchin - Is one of the more popular solutions for website traffic analysis, especially with ISPs and web hosting. The Urchin Software Corp was acquired by
Google in 4/2005. Thus, another avenue to looking at another set of statistical analysis is through your Google Analytics-if you utilized Adsense.
Webalizer - This application is one of the most commonly used web server administration tools used. They include hits, visits, referrers, visitor
countries, and amount of data downloaded.
Analog - Is a free web log analysis software program, that is comparable to Webalizer or AWStats. However, it does not have a graphic interface, but uses bar graphs and text to analyze your data. But the data supplied is complete.
Understanding Web Log Terminology
Hit - each HTTP requested submitted by a browser is called a hit.
However, even when the search engines makes a request, that is also counted.
Page- When a page is listed it signifies that the HTTP request has been successful
Visitor - Means simply that it is an actual person visiting your site.
Host - Host are identified by their IP address or domain name. It tells you the host of the visitor
User Agent-Another name for web browser
Web Log-And Information It Provides
But, of what value can your web log be to you, the webmaster? Your Web
Log can give you a better picture of what is happening to your
website, as well as, who is coming to your website. By looking at your
web log you'll see some of the following:
1. Robots that view
2. HTTP referrer -- HTTP referrers are important to look at. It can
determine what spiders and other websites are doing on your site. For
more information: check out the article on Referrer
Spam
3. Search Engines that visit
4. HTTP errors
5. Key words and keyword phases used to get to your website through the search engines.
Website Analysis
When viewing your stats you should pay close attention to three sets of stats that will show your website overall progress. They are:
1) Hits
2) Visitors
3) Page Views
Hits-Hits are important, except they can be somewhat misleading. Why? Your server
will track every hit-be it a picture or when a page loads from your server
onto a visitor's browser.
Page Views/Visitors-The Page Views/Visitors give you a good indication of how many people
are coming to your site, what pages they are loading, and thus, time spent
on your site. You know your website is working properly if you are getting
at least two pages viewed by a visitor.
I personally look at the page views. If people are reading, even skimming,
then you know the quality of your content is interesting enough for visitors
to further surf the additional pages.
Note: To determine the stickiness of your content: Page Views divided by number of Visitors.
Keywords
Your log statistics will also give you an indications of what keywords
are being used by your visitors. Keyword stats helps you to: 1) work at improving the web pages you want visitors to frequent; and 2) which pages visitors are currently frequenting on your site.
About the Author:
Vickie J Scanlon -- Visit her site at: My
Affiliate Place for business computers, Norton utility software, tech
accessories, and how to info on many phases of Affiliate
Marketing/Internet Marketing.
Links to Advertising Tools
|