Your Website History And Google

By Vickie J. Scanlon





How do you create a history with Google. It begins with your domain and continues with the content you put on your website. What do I mean?


Website-Trust Me

If you are a new site, you are asking the search engines to trust you on blind faith. It’s like having a complete stranger come up to you with a plea that you give him/her $100 with the payback option of –“Trust Me, I’ll pay you back”; Would you believe him? I wouldn’t. Translated, you cannot develop trust within a moment’s time-and that is true with a website.

Your website, if it has been around for a while, will have a history. This is what you want. Why? Because with a history-the search engines gain a greater degree of trust, thus, helping with quicker indexing of your pages. 

What if you are a new site? You may find that your site may be slow to be Indexed because it is new to Google and the other search engines. Usually, you will not see a lot of progress for the first six months. It seems like a long time, but it really isn't. During this time, which some refer to as the "Google Sandbox" you can continue to create quality content, and market your site.

How To Build Website Trust

If you are a new site, you will need to gain trust. How? 

You need a history for both your domain/web pages. And history is gained through time by:

1. Building Quality Web Pages - Building quality web pages means, creating content that is useful to your readers. In the past, many people can put up content that read like a sales pitch. Was the content lacking, yes. But the keywords that they used did bring the search engines, and thus traffic. Is this the right way to entrust trust in your site. No.

However, the sales pitch articles are no longer running rampant, due to new Internet rules put in place by the government, and the every improving algorithm. No only has Google's algorithm become more sophisticated, they are also enlisting the help of humans to visually look over websites with questionable content. 

2. Your Back Links - Back links are links that you have on other sites. You can place an article in an article directory, do a guest writing on another site to increase your creditability, gain exposure, and gain acceptance as a "expert" in your field. However, do not put the same article on other directories. Why? Duplicate content. Let's say you put an article on your site, and then decide to share this same content on the article directories. 

Google may deem your article, on your site, as duplicate contact. Why? Remember, Google algorithm is not human, thus, in determining relevance, it may could come down to simple page ranking. 

Thus, if the article directory has a greater ranking, more times than not, the higher ranking site will get the indexed article under their website banner, and not you.

So preserve your content that you want for your website, by keeping it on your website alone. Yes, I realize that means additional work, because you will have to write another article for the article directory (Which I strongly suggest). You may moan and groan about the hard work, however, you will be rewarded with an article being Indexed under your website's name and not on another.

3. Your Traffic - Traffic, besides that of the search engines, are needed for any website to flourish. Without traffic, you cannot get referrals or have the opportunity to earn income. Thus, by writing quality content, creating back links and keeping the layout structure of your siteas intuitively as possible, you will have success.


Sitemap and Trust

There is one more important factor that is needed to improve the indexing of your web pages. It’s called a sitemap. It’s not just the visual sitemap, but also the site map that is used specifically for and by the search engines.

The behind the scenes sitemap helps the search engine(s) to identify you, your website and  content. If you did your job well, and described your  web pages accurately, the proper placement in the search results will give you targeted traffic to your website. If your descriptions are inaccurate to your content, you'll get traffic, but probably no readers, or buyers for that matter. Why? Viewers will quickly scan, and know that your content is not what they are looking for, and will click away.

To conclude, building trust is important to your website's success. If you concentrate on quality content and your website design is clear cut, the search engines will find you. Your reward, traffic.


About the Author:

Vickie J Scanlon --   Visit her site at: http://www.myaffiliateplace.biz
for  computers for business and consumers, electronics,  and "How To" Information for the Affiliate Marketer/Internet Marketer.