|
Navigation
MAIN
Home
Tools
Articles
Ebooks
Report Your Scams
Dictionary
My Affiliate Place Blog
Sitemap
Contact
 Subscribe in a reader
TECH SECTION
COMPUTER SOFTWARE
Norton
Utilities Software
COMPUTERS &
ELECTRONICS
Dell Weekly
Deals
Dell Server-Electronic Deals
TECH ACCESSORIES
Tech Accessories
Deals
LEARN AFFILIATE
MARKETING
Affiliate Information
Website Information
Domain Information
SEO Keyword Information
Keyword Search
Landing Page Basics
Website Protection
AFFILIATE PROGRAMS
JOIN & PROMOTE
Find Affiliate Programs
Promote Your Business
Net Etiquette
ADSENSE
Adsense TidBits
Adsense Basics
EQUIPMENT FOR
ONLINE BUSINESS
Buying A Laptop
Buying A Desktop
Protect Your Data
LINKING
Linking Facts
MARKETING
Article Marketing
Email Marketing
BLOGGING
Blogging Basics
Blogging Income
TRAVEL
Travel-Business-Leisure
| |
Your Domain Name-- Just the Facts!
By Vickie J. Scanlon
Your domain name identifies your business in the eyes of the people searching for the product or products you are selling on your website and in the eyes of the search engines. So, is choosing a domain
name important? The answer is yes. I hope to enlighten you to some important elements to creating and owning a domain name.
What Is A Domain Name
Your website has a unique address called an IP address. The domain name--in essence, is the IP address with a naming convention. It is far easier for people to
remember a name instead of a bunch of numbers.
Creating A Domain Name
Many people new to the Internet and to the Internet Business, do
not realize the importance of a domain name, they just think they can put up any creative name and people will come. If
you're lucky, that may be true, but in truth, your creativity should incorporate
the following tips:
1. If it is possible, go with a ".com" extension. This is the most common, and easier for people to remember. In my case, no .com was available, so I opted for the .biz. Since I'm in a business of affiliate marketing -- I felt it perfect for my needs.
2. The name itself -- Do not use dashes or numbers in your domain name--it is hard for people to remember, unless it is central to the theme of your site.
3. Keep your name as compact as possible -- the fewer words in the
naming/description of your website will makes it easier for people to remember your site name, and
that is definitely what you want.
Protecting Your Domain Name
Once you have your domain name, and your website is flourishing -- you must protect your domain.
So how do you protect your domain? At the end of the year, the registrar will send you a notice that your domain name
registration is about to expire.
Inadvertently, you may be thinking, that they just want your money, and they can darn well wait
till the date it is due to get your money! Well, I wouldn't do that. There is a very legitimate process called "drop catching"-- that can easily destroy all your hard work in one instance.
What is Drop Catching
Drop catching is a legal process by which people can quickly grab domain names that have expired and use the link to create a website consisting of advertisements -- or worse yet, resell them to make a profit off of your hard earned traffic. So, it is wise that you do not wait
till the last minute to pay your domain registration. You do not want to log-in to your site, to find an error, or find out that suddenly you are no longer in business.
The rules of the ICANN (Internet Corporation for Assigned Names and Numbers), gives domain registrars 45 days after the expiration date to notify the website owner that their domain name is going to be dropped from the registry. After the 45 days, you have a 30 day grace period, then your domain is up for grabs. However ..
Some domain services have created an auction process for expired names, such as GoDaddy.com, that begins the auctioning of domain names in as little of 30 days after the expiration
date to prospective buyers.
However, GoDaddy.com does state to the prospective buyer in the auction process, that the original owners still have the option of reclaiming their name.
What's in a name? If it's a domain name, it can be your future online. So choose wisely, and protect what you worked, or have been working for -- a business online.
About the Author:
Vickie J Scanlon -- t> Visit her site at: My Affiliate Place
for a
repository of tools, articles, ebooks, affiliate opportunities,
security-utilities software, webhost
providers, computers, tech accessories and
for the Afffiliate/Internet Marketing person online.
|
