|
META
TAG TIPS AND SEO SUBMISSION-What Works
META TAGS
Search Engine Optimization is a continual learning curve for
myself. But what I have learned is that the keywords should
be optimized within the body of your text, and in your Title Meta Tags
and Description Meta Tags. Here are some helpful hints for your meta description and title tags:
Meta Title Tag
-
Short descriptions- works better for navigational queries.
- Longer descriptions - work for SEO and informational queries.
- Keywords should be within the Title and Description Meta Tags.
Meta Descriptions
- Description Meta Tags - You should differentiate the descriptions
on each page. If you do not differentiate the descriptions on the
different pages Google or any search engine will assume it's a
boilerplate template and will ignore your content.
- Descriptive Meta Tags -create descriptions that accurately
describes the specific page.
- Home page description - use site level description on your home
page
- If you don't have time to accurately describe the content on each
page, at the last, make sure your home page and your most popular
pages has specific descriptions for the search engines.
- Meta descriptions do not have to be just sentence descriptions.
For example, a blog can list the author, date of publication, or byline information.
Or product pages-certain information, such as product, manufacturer
and price can be listed in the descriptions
How about the meta keywords tag? The large search engines such as Google and Yahoo no longer
utilize the meta keywords tag, but the small search engines still may utilize them.
So, if you want to reach a wide audience, I would keep the
keywords tag active.
However, the meta keywords tag is a mixed bag for many webmasters. Some will use the meta keywords tag, as a reminder of the
keywords they have used on the page. Yet others, would rather not use the tag because
they feel it is giving the competition an unfair advantage. The decision is yours. For
me personally, I'll keep using my Keyword Meta Tags as a reference
and to entice the smaller search engines to visit my website.
More Meta Tag Help
Here are some additional Meta Tag
help for specific situations that you may encounter:
These commands below are relevant to Google.
Cache Page:
The Cache Page that Google creates is used by Google in the event
your website is unavailable. If you don't want Google to create a
cache page than within the head put:
META Name="GOOGLEBOT" CONTENT="NOARCHIVE"
The "NOODP" tells the robots not to use the blocks the
Open Directory Project description of the page from being
used.
META Name="ROBOTS"
content="NOODP"
Note:
content="NONE" means to "NOINDEX, NOFOLLOW" it
does not mean that there are no restrictions on the page.
Seasonal Page:
If you have seasonal page, you can have Google
stop crawling that page by using the "unavailable_after" tag.
Submitting Your
Site to the Search Engines
After all the checks, it is now time
to put your web page onto the Internet and bring the search
engines to your site. How?
You can manually submit to the search engines or you can have a SEO service
do it as well. The choice is yours.
If you decide to submit your Home Page through the submission service, be sure to
have the following at your fingertips: 1) URL; 2) Page Title (Meta
Tag Title) 3) Keywords, 4) Description; 5) Contact Information; 6)
Categories.
MAJOR SEARCH ENGINES
Some of the sites are free to add your url, while others are
not. If you want to
try the manual process and no go through the SEO submission services here is a
short list to get you started.
- Google
- Altavista
- All The Web
- DMOZ
- Yahoo
- Hot Bot
- Excite
- Webcrawler
SEO Submission Services
-
AddMe --
SEO Service that will submit to 14 directories for free:
FocusLook, Burf, Subjex, Alexa, Scrub The Web, Google,
LookSeek, Jayde, InfoTiger, NerdWorld, Aeiwi, Walhello,
LifeTips, ExactSeek, and EntireWeb
-
AddPro
- SEO Submission Service that will submit your website to
18 directories.
These are two examples. To look for other services do a Google
search under "SEO Submission Services".
Before submitting, be sure that you have no broken links (links
that go nowhere). If you do have any broken links, the
spiders will not go any farther. AddMe has a free online link
checker that can tell you if you have any dead links.
Next: Keyword
Search/Research
Previous:
SEO Basics
SEO and Search Methods
Meta
Descriptions are important to optimizing your site with the search
engines.
|
Subscribe in a reader