Adsense Revenue and what
Google Analytics Can Tell You

If you're not using Google Analytics with your Adsense program. you should. And....

If you're just starting out, and don't know whether you want to waste your time or not, well, you won't waste your time and it should help you improve your Adsense income and your business.

Google Analytics - A Stats Program

Google Analytics is a stats program, with some added features to help you with your content, your AdSense, Adwords, and marketing campaigns.

First, let me tell you at a minimum the information a good stats program should give:

How many people visit your site?
Where do they come from?
How are your visitors finding your site?
Is your traffic coming from search engines, links from other sites, etc.
Keywords or keyword phrases that get your visitors to your site?
What pages are considered your top content?
How your visitors navigate in your website.

Google Analytics - Getting Started

Google Analytics is free stats program for SEO, Adwords and Adsense. AND it's easy to use. You can sign up for Google Analytics here. or they may offer it through your Google Adsense website.

Google will give you a piece of code that you will have to manually place on your web pages. Placement, of their javascript code is placed at the end of the web page before the closing html code of the "body" command.

Once you have put the piece of code on your web pages and promoted your web pages to your server, you'll soon find a treasure of information at your fingertips, through Google analytics.

For instance, you'll find out how many people are visiting your website, what keywords brought them to your website, what websites referred them to your website, what country they are from, how much time they spent on your website.

Google Analytics Report Overview

Upon entering Google Analytics you'll see an overview. This overview report will give you complete statistics about how visitors interact with your site. In the sidebar you will see a breakdown as follows:

Audience
Advertising
Traffic Sources
Content
Conversions

Content- Stats

For AdSense stats you will need to click on the "Content" link on the sidebar. Within the "Content" page you will find the following:

Overview
Site Content
Site Speed
Site Search
Events
Adsense
In Page Analytics

AdSense

Let's Click on AdSense, and see what is under the cover. Here you will find: Overview - The overview, is exactly that. It gives you a complete overview measures of all your web pages on your website. It breaks down as such:

$ Adsense Revenue
$ Adsense Revenue/100 Visits
$ Adsense Ads Clicked
Adsense Ads Clicked/Visit
Adsense CTR
Adsense eCPM
# Adsense Ads viewed
# Adsene Unit impressions/Visit
# Adsense Page Impressions
# Adsense Page Impression/Visit

Adsense Pages: This page gives a complete breakdown of each page stats on your website or blog. With this stat you can see if you are having visitors. And, if you are having a large number of visitors without any clicks, you may have a problem.

Adsense Referrer: This page gives you an idea of which websites, blogs, search engines are referring traffic to your site. And because of that referral, if you made any income from Adsense.

I would like to make a comment regarding site speed. It is a good measurement to look at. Site Speed is becoming an important measurement to keep in mind.

The site speed report measures the page load time for a page view on your website pages. Here you can see which pages load the fastest and which ones load the slowest. And if you find your page load speed is slow for some pages you can take actions to improve the speed of the page.

For instance, if you have a slow loading page you will need to look and see if 1) there are any ads loading slowly, or; 2) Do you have large images that are slow to load.

Remember, you may have visitors with dial-up, and those using their mobile phone will not want to wait all day to get a look at your page. They will click away. Note: site speed tracking does not have any impact on your bounce rate. However, it is one measure that is used to determine page ranking. Google is now concentrating on the quality of the searching experience for searchers.)

Google Adsense Analytics

Here's is a helpful hint for SEO using Google Analytics, it can help you with your keywords and thus, possibly improving your profit margin with AdSense. In the sidebar click Traffic Sources- Click overview, In the main screen you will see Search Traffic, Select Keyword and you will see what people are using to find your site by keywords.

This measurement may give you:

Ideas for articles

Help to to determine whether you need to tweak your content for the keywords you are wanting

Help you to determine if the keywords that is getting you traffic matches the content you are giving the viewer.

Continued Reading

Adsense Basics-Tutorial and Rules
Adsense and Alternate Ads and Why My Ads Aren't Showing

Bounce Rate and Can You Improve It?

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Adsense Revenue and what Google Analytics Can Tell You

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