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Most Common Techniques for Advertisement of Products and Services

The advertising campaigns are used to spread the information about the products and services of any company. The advertising is used to attract the customers and to generate the sales of the products. The type of the advertisement depends on the targeted audience, type of product and the competition in the market. Advertising is a paid form of promotion and the company can use it as according to their budget. The good advertisement should be able to do the following things for company:

  • The advertisement is used to build the good image of the company and the strategy should be able to do it.
  • The advertisement should explain the all features and benefits of the products and services of the company.
  • This is used to increase the awareness about the new products and this can be done before or after the launch.
  • Advertisement encourages the customers to ask about the products and business. Company should provide them options so they can contact you.
  • The advertisement is used to increase the demands from the customers and this can boost the sales of company.

This is very important that the marketing team sets a goal and prepares a good plan before starting. The planning should cover all the necessary points and then the company should observe the target audience which will use the product or services. Then the company should set a budget for the advertising campaign. The budget goals are very important. The company should be able to create the big hype in low budget. Every company has different reputation and the different budget. The budget can be decided as according to the price range of the product. Orangelabel advertising offers the best services.

The research is a very important factor. The company should hire the experts which can perform the research in the market and can know about the demand of customers, the competition in the market and about the ways that are used by the competitors for advertisements. All this research can be very helpful to build a good marketing plan. Then the good strategy can be chosen.  The mediums and the type selection is also very important for the good marketing and advertising strategy.

Summary:

The advertisement can be very useful for success of any company. The good advertisement strategy starts with the research and then the marketing team prepares the plan according to that research. The company should start the advertising campaign according to the need of customers.

The points to consider for good medical device marketing

The CRM systems, various mobile applications and the media can be very good tools for medical device marketing. The competition is increasing in the market and the medical device companies want new marketing models and strategies for the success of their new medical devices.The best factors for the commercial operations in medical device manufacturing industry are the centralized purchasing.The customers, hospitals and medical institutions are giving preference to the lower priced products and better service provider companies.The Medical device manufacturing companies need the better information to know about the needs of customers and their choices.

Today it is not sufficient for sales that you have strong relationships with hospitals and doctors and they will purchase your products for the hospitals and they will recommend your products to the patients.  The purchase analysis teams can have the influence in the decisions of hospitals to buy new medical devices.The good marketing strategies and systems are very important to get the success at this time. The following tools are very useful to plan the good marketing strategy:

  • The relationship with customers: the customer relationship is very important tool for the better marketing of the product. The company should know about the requirements and needs of the customers. Then they should launch the product which can fulfill all the requirements of the customers. the communication tools should be used to know about the demand and then the planning should be made by marketing team.
  • Mobile applications: the mobile is a very important tool these days. Every person uses the mobile and the company should use the mobile applications to interact with the customers. the use of mobile applications can be very effective where the customers can tell about the demand.
  • Services of company: every customer wants the best services. The aftersales service is a very important factor to consider. The customer only attracts to the company which gives the better services. so the support staff should be very polite and supportive.

These medical device marketing tools can make a difference in the better marketing strategy. The technology is allowing the companies that they can communicate with the customers and they can know about the demand in the market.

Summary:

The company should use the communication tools before launching the medical device. They should provide the product as per the requirements of the customers. the good marketing tools are very helpful in the planning of the medical device marketing strategy.

 

Keys to a Successful Marketing Budget

Keys to a Successful Marketing BudgetMarketing budgets can feel like a chore without a dedicated marketing team crunching the numbers, but every business needs one to succeed. Why?

Because every dollar spent differentiating your business from your competition can earn you five to ten dollars in revenue.

That’s how valuable having a marketing budget is, yet, most businesses find themselves marketing by the seat of their pants because budgeting is a challenge.

What’s The Challenge?

The time and resources required to develop an effective marketing budget are usually scarce, especially for small to mid-sized businesses. The budgeting process is more than just picking a dollar amount, choosing your marketing channels and then creating marketing pieces. It also has to account for research, personnel and tracking.

Before You Begin

It may be your first instinct, but marketing budgets should not begin with how much you are willing to spend. They begin with establishing who your target audience is and researching who can benefit from your product or service the most. Define what they look like, what they do for fun, where they go for information and what they value.Then ask yourself, “What about my brand will differentiate us from our competitors in the target audience’s eyes?”

With a clearer view of your target audience and vetted differentiators, you may research what marketing channels best communicate your differentiators to your customer. For example, if you’re marketing a professional service to other businesses, you might consider LinkedIn or a robust SEM strategy. If you’re marketing a product to millennials, you might consider Facebook or remarketing.

Set Your Goals

Set expectations and benchmarks to measure your progress, but be realistic. If your target audience is small, can you really achieve $5 million in new sales over the year? Can you truly convert 50% of leads when the industry average is 10%? This is not to say your goals shouldn’t be challenging, but make them achievable for the sake of your employee’s morale, your sanity and your bottom line – this is your opportunity to define what your success looks like.

Just having goals is not enough. You must establish tools and a process for tracking your success and making changes. Facebook provides HTML pixels to help you attribute website conversions to a specific Facebook ad. Landing pages or unique URL’s on your website will help you identify campaign related traffic and leads. Promotion or QR codes will help track the success of promotional offers. The key being, if you can’t measure it, don’t do it.

What’s Your Budget?

Traditionally, your marketing budget should be around 10% of your gross revenue. If you are a newer business with less brand awareness, that number could reach as much as 40%. If you are an established brand, that number may drop as low as 5%. No matter the case, your marketing budget should be built to meet the goals you previously set, and focused on reaching your target audience through the marketing channels you researched.

Luckily for businesses today, the digital age has made marketing much more cost effective. A Facebook ad can reach just as many customers as a newspaper ad for a fraction of the cost. A YouTube video can drive website traffic better than any ad buy for television or radio, and an optimized e-commerce website can move product faster than most high-traffic storefronts.

That being said, digital and social media marketing relies on your understanding of your target audience. If your target audience research is off the mark, your well crafted marketing will fall on deaf ears.

The Bottom Line

Building your marketing budget begins before you budget. Careful planning and thoughtful research will set your marketing up for success, and “(tracking) makes perfect.”

 

Finding Your Target Market For Your Business

One of the most important aspects of business marketing, especially small business marketing, is knowing who to go after. There’s a wealth of people and groups of people out there vying for your services, but there are many competitors who are looking for the same people. It is important to differentiate yourself and go after a select group of people. There are many articles out there that discuss finding your target market and hopefully this article will provide some fresh insights that do not sound repetitive.

#1: Sit Down And Access Which Group(s) Of People Have A Strong Need For Your Products Or Services

There are many people out there and not all of them need your services. For example, if you are a company that sells weight loss services, those who are slim or in good shape will probably not need your products. You would go after those who are overweight or those who feel that they need to lose weight. This sounds easy enough, but one would be surprised how many businesses miss their target market and decide to cast their net wide open and market to a wide audience hoping to land a sale.

Assessing who has a need for your products requires you to sit down and brainstorm the whole process. You must evaluate: 1) who would benefit the most from the use of your product or service and 2) what you be able to say to them about why they should try your product and service. After all, the art of making a sale is about persuasion and your journey to persuasion will be a lot easier if you know who to go after and what to say to them.

#2: Assess The Price Range Of Your Products And Services And Figure Out What Market Is Best Suited For That Price Range

There is always a high variety of price ranges for various products and services. For example, a shirt store may sell their products for what would be considered lower than the industry average because they want to attract the price conscious shopper. Other shirt stores might sell their products for higher than the industry average because they feel their shirts are of high quality and they are hoping to attract an upper or middle class clientele who want high quality shirts.

The important thing is to sit down and access your price range for your product. There is not necessarily a right or wrong price for a product or service as long as you can justify that price and justify the market you are selling that product or service to.

Different Ways Of Promoting Something

People are talking about the new forms of marketing today. It is no doubt that traditional marketing has been around for quite a very long time already. In fact, some are still being used by business owners today. However, with the Internet becoming popular and having a big role on how successful a business is, more and more entrepreneurs are now looking for ways on how they can market their offerings efficiently.

Indeed, there are already many different ways for promoting something.

Types Of Marketing

Internet – This refers to any strategy taking place online. It has a variety of forms such as search engine, video advertisements, and e-mail. It certainly needs a great approach in areas of design, development, and promotion.

Offline – This includes all the marketing efforts that are not done on the online world. Local advertising in newspapers and on radio or television are some of its forms. Today, more and more companies are searching for ways on how they can leverage their offline marketing campaigns with the online one so they can complement each other.

Outbound – This is also known as traditional. This includes any marketing efforts that are taken in order to introduce products or services to someone who is not looking for such product or service. Some examples are sending newsletters, cold calling, banner ads, and billboards.

Inbound – This focuses on having your business found by customers. In other words, the customers reach out to you, not the other way around. The most important thing to bear in mind is that a person determines the product or service he wants and then goes out to find it.

Article – Businesses today are writing articles related to the industry they are in and distribute them offline and online. These copies will educate people about a certain topic and provide the company that wrote it with more credibility in the market. Business contact information can be included in the article so interested individuals can easily contact them.

Trade Show – This is a form of event marketing that allows firms to demonstrate their offerings as well as to examine what’s going on in the industry.

Referral – This relies on the customers of the company. This is also known as word of mouth marketing, which is considered a more spontaneous way of getting new business. Entrepreneurs can’t solely rely on this strategy since results are not very predictable.

Viral – This relies on the marketer’s message being spread quickly on different social networks to boost brand awareness.

Telemarketing – This focuses on reaching consumers through phone. This is also known as cold call marketing. Remember though that this becomes efficient only when the right person is reached on the phone at the right time.

Indeed, there are plenty of ways on how you can promote your business, offline and online. But with today’s competitive market arena, it would be a smart move for you to work with a reliable digital agency.

 

Tips For Measuring The Success Of Your Marketing And Promotions Campaign

Success Of Your MarketingOne way you can make sure your current marketing and promotions campaign is effective for your business is to measure its success. Even if you think your current plan or strategy is working greatly for your business, without any hard numbers or proof to support this, you can’t afford to be complacent and close-minded. You need to be open to trying new strategies or techniques to ensure that your marketing and promotions campaign is really helpful for your business.

Measuring the success of your marketing and promotions campaign doesn’t have to be an arduous and complicated task. Here are some useful tips you can follow when measuring the effectiveness or success of your business’ marketing and promotions campaign:

Identify the appropriate, measurable goals you have set for your business.

Businesses have various goals they want to achieve. However, you need to identify the ones that are in line with or are the focus of your marketing and promotions campaign. Examples of these measurable objectives are the increase on your website traffic and if your brand reached the specific audience or group you were targeting. Keep in mind that the more measurable the objectives are, the easier it would be to evaluate the success or failure of your campaign.

Determine the specific marketing metrics you want to measure.

Marketing metrics refer to the collection of numerical data which enables you to get some perspective on the current campaign you have to see if it meets the goals your company set for it. Some of the most common metrics you can include or use for this endeavor include your website’s content, lead generation and conversions, page views, bounce rate, social media effectiveness, and search engine referrals.

Take note of or consider key benchmarks.

Documenting present key benchmarks is important to determine the success or failure of your campaign. One way of doing this is to conduct a website analysis and take note of the unique visitors, assess the new visitors compared to recurring visitors, the time they spend on the site, bounce rates, and sales conversions. You can also do the same for your social media sites, online ads, and sales leads and conversions.

Consistently track the results.

Lastly, measuring the effectiveness of your marketing and promotion campaign is not something that you should only do once a year or whenever it is convenient for you. Whenever you will launch a new campaign or strategy, consistently track and evaluate the results. Create a plan or schedule on how often you will document the results since this can help establish accountability. In addition, this will also permit you to adjust the campaign as needed.

Simple and Powerful Marketing Ideas

Keys to a Successful Marketing BudgetA lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.

Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.

Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.

The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop a strategy for effective and easy digital marketing for franchises. This way, you can make the most of any budget you dedicate to promoting your business.

You have the opportunity to use numerous digital marketing campaigns for franchises, for a small amount of money. Word of mouth and referral marketing are practically free, but at the same time they are some of the most powerful marketing strategies.

It’s important to remember that whatever you do to spread the word about your business, it has to touch your customers on an emotional level. It’s the secret of effective and easy digital marketing for franchises. Some of the most successful companies in the world have achieved their best results when they’ve used experiential marketing. It’s because they managed to reach deep into people’s emotions.

Give your customers an outstanding brand experience and you’ll make them your ambassadors.

EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES

1. DEVELOP AN AWESOME WEBSITE

Regardless of the type of business you run, good online presence is a must. The hectic modern lifestyle leads people to search for products and services online and make their purchasing decisions on the go. Moreover, studies show that more than 70% of internet users do their shopping through mobile devices, so you need to make sure that your website is mobile-friendly.

Another crucial point that you need to take into consideration is the optimization of your website. SEO is one of the most powerful tools for a successful online marketing strategy. Taking your place on the first search engine results page will wipe out your competition in no time. It will improve your image and bring the customers to you.

Look at your website as a place where customers can find solutions for their needs. Provide as much helpful information as you can, and do it in a language that your customers will understand. Assure them that you are there to help, not sell.

2. DEMONSTRATE PERSONALITY THROUGH SOCIAL MEDIA

Social media can be your greatest asset if you know how to use it. It gives you the opportunity to show some personality regardless of how serious your products or services are. It enables you to get to know your customers and connect with them on an emotional level. With social media, your brand can easily become your customer’s trusted friend.

Memes, comics, and infographics are some of the most powerful social media tools. They are visually appealing, aren’t time-consuming, and allow for people to get the message at a quick glance. Find a way to incorporate them into your brand tone and entertain your customers. People like and share this type of content, so it will drive up good referral traffic.

Real time marketing is another insanely powerful technique to grab your customers’ attention and go viral on social media. Choose an event that can be somehow related to your business and use it for promotion; it’s great local digital marketing for franchises. Just be careful with this and make sure that you won’t insult anyone with your witty marketing move. Otherwise, you may end up with tons of negative publicity.

3. SHOW YOUR EXPERTISE

If you want to convince people that you are a leader in your industry, you need to demonstrate your expertise. The easiest way to do this is to start a blog and share your blog posts through social media. Use catchy headlines and write on trending topics related to your industry to show that you’re in the know.

You can also use an opportunity to be a guest speaker at an event or a class, or host your own event. This will boost both your personal credibility and your company’s credibility. Just remember to direct your online and offline demonstration of expertise to your key audiences. Address their pain points and offer your expert solutions.

4. LISTEN WHAT CUSTOMERS HAVE TO SAY

You can’t develop a real connection with your customers with one-way communication. Use every opportunity to listen to what your customers have to say. Encourage reviews on your website and comments on your social media profiles. This will eliminate the anxiety of the unknown for the prospective customers, and show your current customers that you really care.

Develop a strong customer service. It’s one of the best and the most overlooked ways to ensure spreading a good word about your business. Try to provide customer service through every possible channel – live chat, Skype calls, phone calls, and emails. Ensure your customers that you are there at any time.

5. BE KIND AND GENEROUS

Start a loyalty program and use it to show your kindness. Treat your loyal customers as if they are your closest friends. Send them handwritten thank-you notes, seasonal greetings, birthday cards, and small surprise gifts. These small and kind gestures will make them your loyal and active ambassadors. You’ll have their families and friends as your customers in no time.

Show kindness to people who are not your customers, too. Give them the opportunity to experience your product or service and the chances are they will want to purchase it. You can also produce creative, branded items and use them as giveaways.

Give something back to society and your company will be associated with these good deeds. You will surely feel good while doing it and people will appreciate it. Donate some of your product or services to a non-profit organization sponsoring a charity live auction. You can also sponsor other charity events such as marathons, or sponsor a little league in your neighborhood.

 

Embrace Event Marketing For Brand Building

Worldwide business owners are facing extreme challenges to pump up their brands to make them globally recognized. Even, marketing evangelists and strategists find it highly difficult to spread their brand to the community in an effective way. Because of the increased competition, they are facing hard challenges in communicating with the consumers. As traditional marketing techniques are not enough at this point of time, it is important for the companies to think in a bigger and more aggressive manner. However, marketing arena is constantly showing better and innovative ways to fluently and impressively communicate with consumers. More and more companies are choosing event marketing for that bigger and better impact.

Fastest growing marketing technique

Event marketing is one of the fastest growing marketing techniques that have impressed marketers worldwide. It has the ability to build a stronger medium of communication with the customers. It also helps businesses to understand customer’s needs and their intention. In fact, it also helps business owners to know about their customer’s emotions and thinking patterns, which is highly valuable for them to build better products or services.

Innovative way of spreading the brand awareness

Today, creative event marketing companies have innovative ways of spreading the brand awareness; they make good use of music, drama, and sporting events to propagate the brand to the widest possible audience. In this way, they involve maximum number of people, which is very essential for the businesses to grow effectively in its niche.

Companies go for the events because they want to create the right buzz at the right place. It simply stimulates them and allows them to take purchasing decisions. This shows that event marketing can stimulate the thought process of the customers and encourage them to take immediate actions.

Connect buyers and companies

Event marketing companies create highly memorable and attractive events that can influence maximum number of people. They not only stage exciting events to seduce consumers, but also create an interactive atmosphere. They do so in order to create a long-lasting impression of the company. Their interactive events encourage people to interact with your company, product or service, which is vital for any small or big company. No doubt, event marketing can easily connect buyers and companies.

Conclusion

Creative event marketing companies make better use of modern technologies; they arrange live webinars, seminars, tradeshows, and other events so that companies can interact with their customers. Companies also leverage such events and establish and build their brand in a powerful way. They share their objectives, ideas, and intentions with the customers and take the feedback at the same time.

Why Account Based Marketing Solutions Still Need People to Do the Work

Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology solutions to help scale the work being done. These types of solutions are customer service tools, sales generation tools, sales and marketing automation resources, and the like. While these tools may do the work for you, experts in sales and marketing are still required to help manage, analyze, and execute on what’s working.

Take a high level look at the workflow of how marketing and sales resources use technologies to support their ABM strategies to further align sales and marketing teams to skyrocket growth.

Understand Your Data

Whenever a marketing team runs a social campaign, like a Facebook or LinkedIn ad, there are always results provided at the end of the campaign, showing the target audience and engagement received:

A marketing professional is able to take this data and apply it to what’s producing the most results. A great way to see what’s working versus what isn’t is to create two separate campaigns, called an A/B test campaign, each targeted to a specific audience and look at which is driving the most results – whether that be lead capture forms, website clicks, or engagement (likes, shares).

Use Intelligence As The Foundation To Your Digital Marketing

Once a marketing professional analyzes results from a targeted campaign, they are able to identify which activities are best to activate based on what has been providing the most ROI. If a business is using ABM-strategies to engage current customers, they may include nurture campaigns that are personalized to specific industries. Through analytical insights, teams can create digital campaigns by vertical, including content that is relevant to who they are targeting specifically. This can be personalized newsletters, Facebook ads, or even promoted tweets. Teams are able to create targeted social ads based on what Facebook pages or Twitter handles users like, making their promoted tweets or Facebook posts even more purposeful to an audience.

Execute On What Works

Once campaigns are created via various digital channels, marketing professionals are critical for taking real-time action. If a team creates two separate marketing campaigns on LinkedIn, for example, and discover that one is performing better than the other, your team can pause the lesser-performing ad and double down on the greater-performing one. This is true for campaigns across several different social channels.

 

What to Look for in an Email Marketer

Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more people adapting to mobile – 70% of adults have smartphones; this stat is 85% for young adults (PewResearchCenter) – email is being viewed more, just opened in a different place. According to Experian’s “Quarterly email benchmark report” (Q4 2015), “65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015.” We’ve made our point – email is here to stay.

When working on incorporating email into your digital marketing strategy, look for these skills in an email marketing consultant:

UNDERSTAND YOUR MARKET

Not every email is for every market. Make sure the email marketer you’re working with understands the different audiences you are targeting and how to market to them appropriately. If you’re a talent management agency, for example, and your main markets are manufacturing and industrial lighting, two different emails of content are required to be relevant to both types of groups.

A/B TESTS ARE YOUR FRIEND!

A/B tests are key for testing new methods of engagement with your subscribers. LinkedIn Pulse recently featured a great article by QASymphony that provided a use case of an A/B test. The company created two different emails to drive sign ups, one with a multi-step process, and one with a single-step process:

The company noted that the content was exactly the same aside of the CTA (call-to-action). The results showed that Version B (showed as Variation #1 below) had a 22% higher conversation rate than the two-step process email:

While the simpler, lesser-step process may seem like an obvious result for higher conversion, it’s key to understand how the data affects the sales funnel, per QASymphony’s article. Higher conversions equals higher revenue, and this specific example doesn’t require an increase in marketing spend, simply a shift in strategies.

HOW TO GET – AND KEEP – NEW SUBSCRIBERS.

Are you missing opportunities to capture new subscribers? Free tools like SumoMe provide pop-ups for websites to capture email addresses. If you’re tweeting about a blog post, press release, or the like, have a pop-up appear to prompt users to opt-in to your newsletter. SumoMe offers features that allow you to customize how and when the pop-up appears: in the middle of the screen, bottom right, every fifth time a visitors clicks to your site, etc.

Your email marketing tool, like MailChimp, can break down which subscribers are opening and clicking on content within your emails so you can see what content is driving the most engagement. Make sure to curate content that’s resonating with subscribers, showing them that you’re paying attention to what they want to read.